Market Insights Digital eServices Online Gambling

Online Casinos - Kenya

Kenya

Revenue in the Online Casinos market is projected to reach €51.07m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.32%, resulting in a projected market volume of €62.84m by 2028.
In the Online Casinos market, the number of users is expected to amount to 83.7k users by 2028.
User penetration will be 0.1% in 2024 and is expected to hit 0.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.70k.
In global comparison, most revenue will be generated in the United States (€7,016.00m in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

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Analyst Opinion

The Online Casinos market in Kenya is experiencing significant growth and development in recent years.

Customer preferences: Kenyan customers are increasingly turning to online casinos for their gambling needs. The convenience and accessibility of online platforms allow them to enjoy their favorite casino games from the comfort of their own homes. Additionally, online casinos offer a wide variety of games, including popular options such as slots, poker, and roulette, catering to the diverse preferences of Kenyan players.

Trends in the market: One major trend in the Kenyan online casino market is the increasing use of mobile devices for gambling. With the widespread availability of smartphones and affordable internet data plans, more Kenyans are accessing online casinos through their mobile devices. This trend is driven by the convenience and portability of mobile gambling, allowing players to enjoy their favorite games anytime and anywhere. As a result, online casino operators are optimizing their platforms for mobile compatibility to cater to this growing segment of the market. Another trend in the market is the emergence of local online casino operators. While international online casinos have traditionally dominated the market, local operators are gaining traction by offering tailored services and localized content. These operators understand the unique preferences and cultural nuances of the Kenyan market, providing a more personalized and engaging gambling experience. This trend is fueled by the increasing demand for localized content and the desire for a more immersive gambling experience.

Local special circumstances: The Kenyan government has taken steps to regulate the online casino market in recent years. The Betting Control and Licensing Board (BCLB) is responsible for overseeing and regulating all forms of gambling in the country. This regulatory framework ensures that online casinos operate in a fair and transparent manner, protecting the interests of Kenyan players. The government's efforts to regulate the market have instilled confidence among players, leading to increased participation in online gambling activities.

Underlying macroeconomic factors: Kenya's growing middle class and increasing internet penetration rate are key macroeconomic factors driving the development of the online casino market. As more Kenyans gain access to the internet and disposable income, the demand for online entertainment, including online casinos, is expected to continue to rise. Additionally, the government's focus on promoting digital innovation and entrepreneurship has created a conducive environment for the growth of the online casino industry. In conclusion, the Online Casinos market in Kenya is experiencing significant growth and development due to customer preferences for convenience and accessibility, the emergence of local operators, government regulations, and underlying macroeconomic factors such as a growing middle class and increasing internet penetration rate. This market is expected to continue to expand as more Kenyans embrace online gambling as a form of entertainment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.