Market Insights Digital eServices Dating Services

Online Dating - Mauritius

Mauritius

Revenue in the Online Dating market is projected to reach €0.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.22%, resulting in a projected market volume of €0.59m by 2028.
In the Online Dating market, the number of users is expected to amount to 75.8k users by 2028.
User penetration will be 4.8% in 2024 and is expected to hit 5.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €8.23.
In global comparison, most revenue will be generated in the United States (€1,277.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

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Analyst Opinion

The Online Dating market in Mauritius has witnessed significant growth in recent years, driven by changing customer preferences and increasing internet penetration in the country.

Customer preferences: Mauritian consumers are increasingly turning to online dating platforms to meet potential partners due to the convenience and efficiency they offer. Online dating allows individuals to connect with a larger pool of potential matches, increasing their chances of finding a compatible partner. Additionally, the anonymity provided by these platforms allows users to explore their options without the fear of judgment or rejection.

Trends in the market: One of the key trends in the online dating market in Mauritius is the rise of mobile dating apps. With the increasing popularity of smartphones and mobile internet, more and more people are using dating apps to find love on the go. These apps offer a seamless and user-friendly experience, allowing users to browse through profiles and connect with potential matches with just a few taps on their smartphones. Another trend in the market is the growing popularity of niche dating sites. Instead of using general dating platforms, many Mauritians are opting for specialized sites that cater to specific interests or demographics. These niche sites allow users to find like-minded individuals who share their hobbies, interests, or cultural backgrounds, increasing the chances of a successful match.

Local special circumstances: Mauritius is a multicultural country with a diverse population, and this diversity is reflected in the online dating market. There are platforms that cater specifically to different ethnic and religious groups, ensuring that individuals can find partners who share their cultural values and beliefs. This is particularly important in a country like Mauritius, where cultural compatibility is often considered a crucial factor in a successful relationship.

Underlying macroeconomic factors: The growth of the online dating market in Mauritius can also be attributed to the country's improving economic conditions and increasing internet penetration. As the economy grows, more people have access to disposable income, which they can invest in online dating services. Additionally, the increasing availability of affordable internet connections has made it easier for individuals to access online dating platforms and connect with potential partners. In conclusion, the Online Dating market in Mauritius is experiencing significant growth due to changing customer preferences, the rise of mobile dating apps, and the increasing internet penetration in the country. The popularity of niche dating sites and the diversity of the population further contribute to the market's development. With the country's improving economic conditions and increasing internet access, the online dating market in Mauritius is expected to continue growing in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.