Market Insights Digital eServices Dating Services

Online Dating - Kazakhstan

Kazakhstan

Revenue in the Online Dating market is projected to reach €7.74m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2028) of 3.97%, resulting in a projected market volume of €8.70m by 2028.
In the Online Dating market, the number of users is expected to amount to 1.2m users by 2028.
User penetration will be 5.3% in 2025 and is expected to hit 6.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €7.39.
In global comparison, most revenue will be generated in the United States (€1,299.00m in 2025).
With a projected rate of 18.5%, the user penetration in the Online Dating market is highest in Belgium.

Key regions: United States, China, Japan, Europe, Germany

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Dating market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: Kazakhstan, like many other countries, has seen a shift in customer preferences when it comes to dating. With the increasing use of smartphones and the internet, more people are turning to online dating platforms to find their potential partners. This trend can be attributed to the convenience and efficiency that online dating offers. People can now connect with others from the comfort of their own homes, saving time and effort compared to traditional dating methods. Additionally, online dating provides a wider pool of potential partners, allowing individuals to find someone who matches their specific preferences and interests.

Trends in the market: One of the key trends in the online dating market in Kazakhstan is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or ethnic communities, professionals, or individuals with specific hobbies or interests. This trend reflects the growing demand for more specialized dating services, as people seek to find partners who share common values or interests. Niche dating platforms provide a more targeted approach to matchmaking, increasing the likelihood of finding a compatible partner. Another trend in the market is the increasing popularity of dating apps. Dating apps have gained traction worldwide, and Kazakhstan is no exception. These apps offer a convenient and user-friendly interface, allowing users to easily browse through profiles and connect with potential matches. The rise of dating apps has also contributed to the growing acceptance and normalization of online dating in society.

Local special circumstances: Kazakhstan is a country with a diverse population and a mix of traditional and modern values. While traditional dating methods, such as arranged marriages, still exist, online dating has become more accepted and prevalent among younger generations. This shift in attitudes can be attributed to the influence of Western culture and the increasing exposure to global trends through the internet and social media. However, it is important to note that cultural and religious factors still play a significant role in dating preferences in Kazakhstan.

Underlying macroeconomic factors: The growth of the online dating market in Kazakhstan can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in an expanding middle class and increased disposable income. This has led to a higher demand for leisure activities and services, including online dating. Additionally, the widespread availability of internet access and smartphones has made online dating more accessible to a larger portion of the population. In conclusion, the online dating market in Kazakhstan is experiencing growth due to changing customer preferences, including the convenience and efficiency of online dating platforms. The rise of niche dating platforms and the popularity of dating apps are key trends in the market. Local special circumstances, such as cultural and religious factors, also influence dating preferences in Kazakhstan. Underlying macroeconomic factors, such as economic growth and increased disposable income, contribute to the expansion of the online dating market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.