Market Insights Digital eServices Dating Services

Casual Dating - Slovenia

Slovenia

Revenue in the Casual Dating market is projected to reach €131.80k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.10%, resulting in a projected market volume of €137.70k by 2028.
In the Casual Dating market, the number of users is expected to amount to 16.2k users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 0.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €8.56.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Slovenia has been experiencing steady growth in recent years. Customer preferences have shifted towards online platforms, where individuals can easily connect with potential partners. This trend is in line with the global market, where online dating has become increasingly popular.

Customer preferences: Slovenian consumers have shown a growing interest in online dating platforms. These platforms offer convenience and a wide range of options for individuals looking for casual relationships. The ease of use and accessibility of these platforms have made them a preferred choice for many Slovenian consumers.

Trends in the market: One of the key trends in the Casual Dating market in Slovenia is the increasing popularity of mobile dating apps. These apps provide a convenient way for individuals to connect with potential partners on the go. The use of mobile dating apps has become particularly prevalent among younger generations, who are more comfortable with using smartphones for various activities, including dating. Another trend in the market is the growing acceptance of casual relationships among Slovenian society. Traditionally, Slovenia has been a conservative society when it comes to relationships and dating. However, attitudes have been changing, and casual dating is now more widely accepted. This shift in societal norms has contributed to the growth of the Casual Dating market in Slovenia.

Local special circumstances: Slovenia is a relatively small country with a population of around 2 million people. This means that the pool of potential partners is limited compared to larger countries. As a result, many Slovenian consumers turn to online platforms to expand their options and increase their chances of finding suitable partners. The online nature of casual dating platforms allows individuals to connect with people from different parts of the country, increasing their chances of finding a compatible match.

Underlying macroeconomic factors: The growth of the Casual Dating market in Slovenia is also influenced by underlying macroeconomic factors. Slovenia has a stable economy with a high level of internet penetration. This provides a conducive environment for the growth of online dating platforms. Additionally, the younger generation in Slovenia is more open to casual relationships, which is driving the demand for casual dating services. In conclusion, the Casual Dating market in Slovenia is experiencing growth due to customer preferences shifting towards online platforms, the increasing popularity of mobile dating apps, the growing acceptance of casual relationships, the limited pool of potential partners in the country, and the underlying macroeconomic factors. These factors are contributing to the expansion of the Casual Dating market in Slovenia and are likely to continue driving its growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.