Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships. These are not exclusively addressed to singles, but also provide people with ways to enter into extra-relational affairs like Ashley Madison. These types of online dating such as AdultFriendFinder or VictoriaMilan clearly focus on non-committal erotic adventures.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Apps and portals focused on non-committal erotic adventures
Infidelity-based online dating service to enter into extra-relational affairs (e.g. Ashley Madison)
Niche dating, such as portals or apps for vegetarians
The Casual Dating market in Nicaragua is experiencing significant growth and development due to shifting customer preferences, emerging trends, and local special circumstances.
Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards casual dating in Nicaragua. This can be attributed to changing societal norms and attitudes towards relationships and marriage. Many individuals, particularly young adults, are now prioritizing personal freedom, independence, and self-exploration over long-term commitments. As a result, there is a growing demand for casual dating platforms and services that cater to this desire for casual and non-committal relationships.
Trends in the market: One of the key trends in the Casual Dating market in Nicaragua is the increasing popularity of online dating platforms and mobile applications. These platforms provide a convenient and accessible way for individuals to connect with potential partners and explore casual dating opportunities. The ease of use, wide range of options, and ability to filter and match based on personal preferences have made online dating a preferred method for many Nicaraguans seeking casual relationships. Another trend in the market is the rise of niche dating platforms catering to specific interests and preferences. These platforms target specific demographic groups or interests, such as casual dating for professionals, LGBTQ+ individuals, or people with specific hobbies or interests. By catering to these niche markets, these platforms are able to provide a more tailored and personalized experience for their users, further driving the growth of the casual dating market in Nicaragua.
Local special circumstances: Nicaragua's relatively conservative society and traditional gender roles have also played a role in shaping the Casual Dating market. While there is a growing acceptance of casual dating, there is still a stigma attached to it in some segments of society. This has led to the emergence of discreet and private casual dating services that prioritize user privacy and security. These platforms provide a safe and confidential environment for individuals to explore casual relationships without fear of judgment or social repercussions.
Underlying macroeconomic factors: The overall economic development and increasing internet penetration in Nicaragua have also contributed to the growth of the Casual Dating market. As more Nicaraguans gain access to the internet and smartphones, the potential user base for online dating platforms expands. Additionally, as the country's economy continues to grow, individuals have more disposable income to spend on leisure activities, including casual dating. In conclusion, the Casual Dating market in Nicaragua is experiencing growth and development due to shifting customer preferences, emerging trends, and local special circumstances. The increasing acceptance of casual dating, the popularity of online dating platforms, and the rise of niche dating services are driving the market forward. Additionally, Nicaragua's conservative society and economic development are also contributing factors. As these trends and circumstances continue to evolve, the Casual Dating market in Nicaragua is expected to further expand in the coming years.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.