Market Insights Digital eServices Dating Services

Casual Dating - Colombia

Colombia

Revenue in the Casual Dating market is projected to reach €3.93m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.44%, resulting in a projected market volume of €4.00m by 2028.
In the Casual Dating market, the number of users is expected to amount to 2.2m users by 2028.
User penetration will be 3.8% in 2024 and is expected to hit 4.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €2.02.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Casual Dating market in Colombia is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in the Casual Dating market have shifted in recent years, with more people seeking casual relationships and non-committal encounters. This trend is influenced by a variety of factors, including changing social norms, increased urbanization, and greater acceptance of casual dating among younger generations. In addition, the rise of online dating platforms and mobile applications has made it easier for individuals to connect with potential partners and arrange casual dates. These platforms provide a convenient and discreet way for people to meet and interact, catering to the growing demand for casual dating experiences. Trends in the Casual Dating market in Colombia reflect broader global patterns, but also exhibit unique characteristics specific to the country. For example, there is a growing emphasis on inclusivity and diversity in the market, with an increasing number of platforms catering to specific niche interests and communities. This reflects the cultural diversity and openness in Colombian society, as well as the desire for individuals to connect with like-minded people who share their interests and preferences. Additionally, there is a trend towards more casual and spontaneous dating experiences, with individuals seeking immediate gratification and instant connections. This is reflected in the popularity of platforms that facilitate last-minute meetups and casual encounters. Local special circumstances in Colombia also contribute to the development of the Casual Dating market. The country has a relatively young population, with a large proportion of millennials and Generation Z individuals who are more open to casual dating experiences. Additionally, Colombia has experienced rapid urbanization in recent years, with more people moving to cities in search of better opportunities. This urban lifestyle often leads to a more fast-paced and transient way of life, which aligns with the preferences for casual and non-committal relationships. Furthermore, Colombia has a vibrant nightlife culture, with numerous bars, clubs, and social venues that provide opportunities for casual dating and meeting new people. Underlying macroeconomic factors also play a role in the development of the Casual Dating market in Colombia. The country has experienced steady economic growth in recent years, which has led to increased disposable income and greater spending power among consumers. This has allowed individuals to allocate more resources towards leisure activities, including casual dating. Additionally, the widespread adoption of smartphones and internet connectivity has made online dating platforms more accessible to a larger segment of the population, further fueling the growth of the market. In conclusion, the Casual Dating market in Colombia is experiencing significant growth and development, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards casual relationships and non-committal encounters, coupled with the rise of online dating platforms, has created a conducive environment for the market to thrive. With a young and urban population, as well as a vibrant nightlife culture, Colombia is well-positioned to continue its growth in the Casual Dating market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.