eCommerce

eCommerce

Revenue in the eCommerce market is projected to reach €23,091m in 2021.
Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 5.54%, resulting in a projected market volume of €28,653m by 2025.
The market's largest segment is Fashion with a projected market volume of €6,841m in 2021.
With a projected market volume of €1,266,004m in 2021, most revenue is generated in China.
In the eCommerce market, the number of users is expected to amount to 36.9m users by 2025.
User penetration will be 63.4% in 2021 and is expected to hit 79.2% by 2025.
The average revenue per user (ARPU) is expected to amount to €778.99.
In 2021, 94% of total eCommerce purchases in the country will be domestic.
In 2021, 53% of total eCommerce purchases will be paid by Cards.