Revenue in the eCommerce market is projected to reach €28.80bn in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 14.41%, resulting in a projected market volume of €56.46bn by 2027.
With a projected market volume of €1,034.00bn in 2022, most revenue is generated in China.
In the eCommerce market, the number of users is expected to amount to 40.1m users by 2027.
User penetration will be 68.3% in 2022 and is expected to hit 86.3% by 2027.
The average revenue per user (ARPU) is expected to amount to €901.80.
The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Sale of physical goods via a digital channel to a private end user (B2C)
Purchases via desktop computers (including notebooks) and purchases via mobile devices (e.g., smartphones)