Video Downloads (EST) - Worldwide

  • Worldwide
  • Revenue in the Video Downloads (EST) market market worldwide is projected to reach €5.20bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 1.18%, resulting in a projected market volume of €5.45bn by 2029.
  • In a global comparison, most revenue will be generated the United States, with an expected €1,774.00m in 2025.
  • The average revenue per user (ARPU) in the Video Downloads (EST) market market worldwide is projected to amount to €7.06 in 2025.
  • In this market, the number of users is expected to amount to 0.8bn users by 2029.
  • User penetration will be 9.4% in 2025 and is expected to reach 9.8% by 2029.
  • The global market for Video Downloads (EST) continues to evolve, driven by increasing consumer demand for on-demand content across diverse platforms.

Key regions: Germany, Asia, Japan, Europe, France

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Nov 2024

Fuente: Statista Market Insights

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Most recent update: Nov 2024

Fuente: Statista Market Insights

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This report presents a comprehensive analysis and additional information on the Video Downloads (EST) market, in a PDF format.
Video-on-Demand: market data & analysis - Background Video-on-Demand: market data & analysis - Cover

Analyst Opinion

The Video Downloads (EST) Market within the OTT Video segment of the TV & Video Market has been experiencing mild growth globally, influenced by factors such as changing consumer preferences, competition from streaming services, and the convenience of on-demand access.

Customer preferences:
Consumers are shifting towards personalized viewing experiences in the Video Downloads (EST) Market, favoring content that resonates with their cultural backgrounds and interests. This trend is bolstered by the rise of localized content, appealing to diverse demographics. Additionally, younger audiences are increasingly drawn to bite-sized, on-demand formats, reflecting their fast-paced lifestyles. The convenience of offline access for travel and commutes further fuels this growth, as viewers seek flexibility in how and when they consume media.

Trends in the market:
In the Video Downloads (EST) Market within the OTT Video sector, there is a notable shift towards personalized content consumption, as audiences increasingly favor titles that reflect their cultural identities and interests. This trend is particularly pronounced among younger viewers, who are gravitating towards short-form, on-demand video that fits their dynamic lifestyles. The demand for localized content is also rising, enabling platforms to cater to diverse demographic groups. As offline access becomes a priority for many, especially during travel, industry stakeholders must adapt their offerings to enhance flexibility and meet evolving consumer preferences.

Local special circumstances:
In the United States, the Video Downloads (EST) market thrives on a diverse consumer base that values personalized content and binge-watching experiences, driven by high-speed internet access and a culture of on-demand consumption. In Mainland China, regulatory frameworks impact content availability, fostering a unique blend of local and international titles that appeal to a rapidly growing youth demographic. Germany's emphasis on data privacy shapes content distribution strategies, while the UK market benefits from a rich tapestry of cultural narratives, increasing demand for localized programming that resonates with varied audiences.

Underlying macroeconomic factors:
The Video Downloads (EST) market within the OTT Video landscape is significantly shaped by macroeconomic factors such as shifting consumer spending patterns, technological advancements, and evolving regulatory environments. Global economic trends, including rising disposable incomes and increasing internet penetration, drive demand for on-demand content across various demographics. National economic health, reflected in GDP growth and employment rates, influences consumer confidence and spending on entertainment. Additionally, fiscal policies that promote digital infrastructure investment and support for creative industries can enhance content availability and diversity, ultimately fueling market expansion.

Users

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Most recent update: Nov 2024

Fuente: Statista Market Insights

Global Comparison

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Most recent update: Nov 2024

Fuente: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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