Market Insights Digital Digital Media Video-on-Demand

Video Downloads (EST) - Europe

Europe

The Video Downloads (EST) market) market in Europe is projected to achieve a revenue of €1.56bn in 2024.
It is anticipated that the market will experience a steady annual growth rate (CAGR 2024-2027) of 0.85%, resulting in a projected market volume of €1.60bn by 2027.
In comparison to other countries worldwide, United States is expected to generate the highest revenue, amounting to €1,772.00m in 2024.
Furthermore, it is projected that the average revenue per user (ARPU) in the Video Downloads (EST) market) market will reach €18.27 in 2024.
The number of users in this market is anticipated to reach 87.1m users by 2027.
Additionally, user penetration is expected to be 10.1% in 2024 and is forecasted to increase to 10.3% by 2027.
In Europe, with the rise of streaming platforms, France has seen a decline in video downloads as consumers opt for convenient and on-demand options.

Key regions: United Kingdom, Asia, Germany, France, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Unlike the Music Downloads market, the demand for video downloads is not completely strangled by the possibility to access the same content by streaming it. This paradox arises from a fundamental distinction in consumers’ expectations towards both content types. While Music Streaming services need to offer all kinds of music without leaving any gaps, Video Streaming services can only cover selected parts of genres and studios or distinguish themselves with own productions. This circumstance, combined with geo-blocking, makes it necessary to stick to downloading videos.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.