ePapers - Asia

  • Asia
  • The ePapers market in Asia is projected to witness significant growth in the coming years.
  • According to market projections, the revenue in this market is expected to reach €2.37bn by 2024.
  • This growth is further expected to continue with an annual growth rate of 5.21% (CAGR 2024-2027), resulting in a projected market volume of €2.76bn by 2027.
  • In terms of readership, the ePapers market is expected to see an increase in the number of readers, reaching 315.7m users by 2027.
  • This indicates a growing interest and adoption of ePapers market among the population in Asia.
  • User penetration, which refers to the percentage of the population using ePapers market, is projected to be 6.5% in 2024 and is expected to reach 6.8% by 2027.
  • This indicates a gradual increase in the adoption of ePapers market as a preferred medium for accessing news and information.
  • The average revenue per user (ARPU) in the ePapers market is expected to amount to €7.94.
  • This metric provides insights into the average revenue generated from each user in the market.
  • In global comparison, in the United States is expected to generate the highest revenue in the ePapers market, with €2,468.00m projected for 2024.
  • This highlights the dominance of the United States in the ePapers market in terms of revenue generation.
  • Overall, the ePapers market in Asia is poised for growth, with increasing revenue, readership, and user penetration.
  • This presents opportunities for market players to capitalize on the growing demand for digital news and information in the region.
  • In Japan, the ePaper market is thriving with a high demand for digital newspapers and magazines among tech-savvy consumers.

Key regions: India, China, Europe, Japan, Germany

Comparación de regiones

Analyst Opinion

Like the eMagazines market, ePapers will likely stay a niche product. Subscription-based ePapers services still offer portfolios that are too fragmented, thus being less attractive to consumers who are demanding for unlimited access to a wide-ranging library of content. However, nowadays most newspapers of every size are offering electronic versions of their publications, and consumers seem to be more willed to pay for high-quality journalism, as seen in The New York Times’ exploding subscriber figures. Here again, Apple might be able to push the market forward with its new subscription service Apple News+.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Market Shares
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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