Market Insights Digital Digital Media ePublishing

eMagazine Advertising - Nordics

Nordics

In the Nordics, the eMagazine Advertising is anticipated to achieve a revenue of €247.90m by the year 2024.
This projection indicates that the market is expected to grow steadily with an annual growth rate (CAGR 2024-2027) of 2.98%.
As a result, the market volume is projected to reach €270.70m by 2027.
Furthermore, it is expected that the number of users in the eMagazine Advertising will reach 7.2m users by 2027.
This indicates a growing user base in the Nordics.
The user penetration rate, which currently stands at 11.7% in 2024, is projected to increase to 12.8% by 2027.
In comparison to other countries worldwide, United States is expected to generate the highest revenue in the eMagazine Advertising, amounting to €6,081.00m in 2024.
Lastly, the average revenue per user (ARPU) in the eMagazine Advertising is projected to be €38.17 in 2024.
This metric provides insight into the average revenue generated by each user in the market.
In the Nordic countries, eMagazine Advertising has seen a surge in popularity, with advertisers leveraging the region's high digital literacy rates and strong internet penetration.

Key regions: Asia, France, Europe, Germany, South Korea

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Analyst Opinion

Digital magazine advertising is evolving rapidly, with new trends and technologies emerging all the time. Some of the most notable trends include the use of interactive ads, which engage readers in more immersive ways, and native advertising, which blends in seamlessly with the magazine content. Data-driven advertising is also on the rise, as advertisers use analytics to better understand their audience and deliver more personalized ads. With more people consuming content on mobile devices, mobile optimization is becoming increasingly important, while programmatic advertising is being used to automate the buying and placement of ads.

Digital magazine advertising has seen strong growth in recent years, driven by several factors. One key factor is the shift towards digital media consumption, as more people turn to online platforms for their entertainment and information needs. This has created new opportunities for publishers and advertisers to reach audiences through digital magazines. Additionally, the rise of mobile devices has made digital magazines more accessible and convenient, further fueling growth in this sector. Another growth factor is the increasing sophistication of digital ad targeting and personalization, which allows advertisers to deliver more relevant and effective ads to their audience. Finally, the rise of programmatic advertising has made it easier and more efficient for advertisers to buy and place ads in digital magazines, further boosting growth in this area. Overall, these factors are driving strong growth in the digital magazine advertising market, and are expected to continue doing so in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in digital magazine editions.

Modeling approach:

Submarket size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.