Market Insights Digital Digital Media ePublishing

eBooks - Sweden

Sweden

The eBooks market in Sweden is projected to reach revenue of €163.20m SEK in 2024.
This represents a significant growth potential for the market segment in the country.
Furthermore, it is expected that the revenue will show an annual growth rate (CAGR 2024-2027) of 1.29%, resulting in a projected market volume of €169.60m SEK by 2027.
This indicates a positive trend in the eBooks market in Sweden, with increasing opportunities for growth and development.
In terms of the number of readers, it is anticipated that there will be approximately 1.8m users readers in Sweden by 2027.
This indicates a growing interest and adoption of eBooks market among the population.
The user penetration rate, which measures the proportion of the population using eBooks market, is expected to be 16.8% in 2024 and is projected to increase to 16.8% by 2027.
This suggests that there is still room for growth and expansion in the market, as more individuals embrace digital reading.
In terms of average revenue per user (ARPU), the expected amount is €94.26 SEK.
This metric provides insights into the average spending power of eBook users in Sweden.
When compared globally, it is worth noting that United States is projected to generate the most revenue in the eBooks market, with an estimated revenue of €4,948.00m SEK in 2024.
This highlights the dominance of the US market in terms of revenue generation within the eBooks market industry.
Overall, the eBooks market in Sweden shows promising growth potential, with increasing revenue, user penetration, and a growing number of readers.
As the market continues to evolve, it will be interesting to observe how these trends develop and impact the industry in the coming years.
Sweden's high literacy rate and tech-savvy population have contributed to a significant growth in the eBook market, making it one of the most digitally advanced countries for reading.

Key regions: United States, France, China, Asia, Europe

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Analyst Opinion

In comparison to physical books, eBooks are often sold for quite high prices, and consumers do not actually benefit from the cost reduction that comes from low printing and distribution expenses. This circumstance curbs the eBooks market’s growth potential heavily, although the general adaption among consumers is still consistently growing.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.