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Music Streaming Advertising - South America

South America

The Music Streaming Advertising market in South America is projected to reach a revenue of €207.40m in 2024.
This represents a significant growth opportunity for the region.
It is expected that the market will continue to grow at an annual growth rate (CAGR 2024-2027) of 5.19%, resulting in a projected market volume of €241.40m by 2027.
In terms of user base, it is predicted that the number of users in the Music Streaming Advertising market will amount to 56.6m users by 2027.
This indicates a growing demand for music streaming services in South America.
When looking at user penetration, it is worth noting that it will be 0.00 in 2024, indicating that the market is still in its early stages.
However, it is expected to increase steadily and hit 0.00 by 2027, showcasing the potential for further growth and adoption of music streaming services in the region.
In global comparison, United States is expected to generate the highest revenue in the Music Streaming Advertising market, with €2,711.00m in 2024.
This highlights the dominant position of the US market in the music streaming industry.
The average revenue per user (ARPU) in the Music Streaming Advertising market is projected to amount to €3.89 in 2024.
This metric provides insights into the value generated per user, indicating the potential profitability of the market segment.
Overall, the projections and trends in the Music Streaming Advertising market in South America indicate a promising future, with significant revenue growth, expanding user base, and increasing user penetration.
In South America, music streaming advertising is experiencing significant growth, with local artists and genres gaining popularity among listeners.

Key regions: Asia, United Kingdom, France, United States, South Korea

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Analyst Opinion

Music streaming services have become a popular platform for advertisers to reach consumers, and several trends are emerging that are shaping the industry. One of the most notable trends is the increasing use of personalized ads, which use data analytics to deliver ads that are tailored to the listener's preferences and interests. This has made music streaming advertising more effective and engaging, as listeners are more likely to respond positively to ads that resonate with their tastes.

Music streaming advertising has seen strong growth in recent years, driven by several factors. One key factor is the rapid growth of music streaming services themselves, with platforms like Spotify and Apple Music attracting millions of users worldwide. This has created a large and diverse audience for advertisers to reach, including both free and paid subscribers. Additionally, music streaming advertising offers several advantages over traditional forms of advertising, such as radio and TV. Music streamers are often highly engaged with the platform, spending hours listening to music each day, which provides ample opportunities for advertisers to target them with personalized ads.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers streaming audio ads.

Modeling approach:

market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.