Utilities - Colombia

  • Colombia
  • Colombia is expected to experience significant growth in the Utilities market.
  • By 2022, the total revenue in this market is projected to reach €7.30m.
  • This indicates a positive trend, as the market is expected to show an annual growth rate (CAGR 2022-2027) of 10.52%.
  • As a result, the projected market volume is expected to reach €11.03m by 2027.
  • Within the Utilities market, different revenue streams are anticipated.
  • In-app purchase (IAP) revenue is projected to reach €4.93m in 2022.
  • Additionally, paid app revenue is expected to reach €0.27m in the same year.
  • Advertising revenue is also projected to play a significant role, with an estimated amount of €2.10m in 2022.
  • The number of downloads in the Utilities market is projected to reach 166.30m downloads in 2022.
  • This high number of downloads indicates a strong demand for utility-related applications in Colombia.
  • Currently, the average revenue per download is expected to amount to €0.04.
  • When compared globally, it is worth noting that in China generates the highest revenue in the Utilities market.
  • In 2022, in China is projected to generate a total revenue of €1,588.00m.
  • This highlights the country's significant presence and dominance in this market segment.

Key regions: China, Japan, Asia, United States, Europe

Comparación de regiones

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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