Social Networking - Argentina

Argentina

The projected total revenue in the Social Networking market in Argentina is expected to reach €180.50m in 2022.
This represents a significant figure in the country's market segment.
Looking ahead, the total revenue is anticipated to experience an annual growth rate of 5.19% (CAGR 2022-2027), resulting in a projected market volume of €259.10m by 2027.
Within the Social Networking market, the in-app purchase (IAP) revenue is projected to reach €13.94m in 2022.
This highlights the growing trend of users making purchases within social networking platforms.
Additionally, the paid app revenue is projected to reach €0.10m in 2022, indicating a willingness among users to invest in paid applications within the social networking sphere.
Advertising revenue in the Social Networking market is also expected to play a significant role, projected to reach €166.40m in 2022.
This demonstrates the value that advertisers see in reaching the vast user base within social networking platforms in Argentina.
In terms of user engagement, the number of downloads in the Social Networking market is projected to reach 63.54m downloads in 2022.
This figure reflects the popularity and widespread usage of social networking platforms among the population in Argentina.
When considering the average revenue per download, it is currently expected to amount to €2.84.
This metric provides insight into the monetization potential of social networking platforms, with each download contributing to the overall revenue generated.
It is worth noting that when comparing the global landscape, in China stands out as the country generating the most revenue in the Social Networking market, with a projected revenue of €47.13bn in 2022.
This highlights the dominance of the Chinese market in this particular industry.
Overall, the Social Networking market in Argentina shows promising growth potential, with various revenue streams contributing to its overall market volume.
The projected figures underscore the importance of social networking platforms in the country's digital landscape.

Key regions: China, Europe, Asia, South Korea, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.