Trivia Games - Thailand

Thailand

The Trivia Games market in Thailand is expected to experience significant growth in the coming years.
According to projections, the total revenue in this market is predicted to reach €0.47m in 2022.
This indicates a promising trend for the industry.
Furthermore, it is anticipated that the market will continue to expand at an annual growth rate of 7.04%, resulting in a projected market volume of €0.65m by 2027.
In terms of revenue sources within the Trivia Games market, in-app purchases (IAP) are expected to play a significant role.
In 2022, it is projected that the revenue generated from in-app purchases will reach €233.90k.
This highlights the increasing popularity of this monetization method among users.
Additionally, paid app revenue is also expected to contribute to the overall revenue, with a projected value of €163.50k in 2022.
The revenue generated from advertising within the Trivia Games market is predicted to reach €69.40k in the same year.
These figures demonstrate the diverse revenue streams within the industry.
The number of downloads in the Trivia Games market is projected to reach 8.12m downloads in 2022.
This indicates a substantial user base for these games in Thailand.
Furthermore, the average revenue per download is estimated to be €0.06.
This metric provides insights into the profitability and revenue potential for each download.
When comparing the Trivia Games market revenue on a global scale, it is noteworthy that in the United States currently generates the highest revenue.
In 2022, the projected revenue for the United States is expected to reach €70.36m.
This illustrates the significant market share held by in the United States in the Trivia Games market industry.
Overall, the Trivia Games market in Thailand is poised for growth, with various revenue streams contributing to its success.
The projected figures indicate a positive trajectory for the industry, offering lucrative opportunities for businesses operating in this segment.

Key regions: Asia, China, Germany, Japan, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.