Sport Games - Kenya

Kenya

The Sport Games market in Kenya is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is set to reach €0.66m in 2022.
This indicates a promising outlook for the industry in the country.
Furthermore, it is estimated that the total revenue will experience a compound annual growth rate (CAGR 2022-2027) of 11.55%.
This steady growth is expected to result in a projected market volume of €1.18m by 2027.
These figures demonstrate the potential for expansion and development within the Sport Games market sector in Kenya.
In terms of revenue streams, in-app purchase (IAP) revenue is projected to reach €154.10k in 2022, while paid app revenue is expected to reach €92.18k in the same year.
Additionally, advertising revenue is projected to reach €409.20k in 2022.
These figures highlight the various avenues through which the Sport Games market in Kenya generates revenue.
Moreover, the number of downloads in the Sport Games market is projected to reach 2.82m downloads in 2022.
This indicates a strong demand for Sport Games market among consumers in Kenya.
Furthermore, the average revenue per download is expected to amount to €0.23, emphasizing the profitability of the market segment.
It is worth noting that, in a global comparison, in the United States leads in terms of revenue generation, with an estimated revenue of €2,756.00m in 2022.
This showcases the dominance of the US market in the Sport Games market industry on a global scale.
In summary, the Sport Games market in Kenya is poised for growth, with projected revenue figures indicating a positive trajectory.
The country's market potential, coupled with the global market's performance, presents opportunities for stakeholders in the Sport Games market sector to tap into the lucrative market segment.

Key regions: Asia, Japan, India, United States, Europe

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.