Home Entertainment - South America

South America

Revenue in the Home Entertainment market is projected to reach €397.9m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.63%, resulting in a projected market volume of €523.3m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 33.6m users by 2029.
Household penetration will be 10.7% in 2024 and is expected to hit 35.4% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €40.45.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Home Entertainment market in South America is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Home Entertainment market in South America are shifting towards more immersive and interactive experiences.

Consumers are increasingly seeking out innovative technologies such as virtual reality (VR) and augmented reality (AR) to enhance their home entertainment experiences. This shift in preference is driven by the desire for a more engaging and personalized entertainment experience. Trends in the market include the increasing popularity of streaming services and the rise of smart home devices.

Streaming services such as Netflix and Amazon Prime Video have gained significant traction in South America, offering consumers a wide range of content options at affordable prices. This trend is fueled by the growing availability of high-speed internet connections and the increasing adoption of smartphones and other connected devices. Another trend in the Home Entertainment market in South America is the growing demand for smart home devices.

These devices, such as smart TVs, smart speakers, and smart home assistants, offer consumers greater convenience and control over their home entertainment systems. The integration of voice control and artificial intelligence technologies has made these devices more intuitive and user-friendly. Local special circumstances in South America also contribute to the development of the Home Entertainment market.

The region has a large and diverse population, with different cultural preferences and entertainment habits. This diversity creates opportunities for companies to tailor their products and services to specific local markets, offering a more personalized and relevant entertainment experience. Underlying macroeconomic factors, such as rising disposable incomes and urbanization, are driving the growth of the Home Entertainment market in South America.

As more people move to urban areas and experience an increase in their purchasing power, they are able to invest more in home entertainment systems and devices. This trend is expected to continue as the region's economy grows and more people gain access to affordable entertainment options. In conclusion, the Home Entertainment market in South America is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

The demand for immersive and interactive experiences, the popularity of streaming services and smart home devices, the diverse cultural preferences, and the rising disposable incomes are all contributing to the growth of this market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.