Comfort & Lighting - Saudi Arabia

Saudi Arabia

Revenue in the Comfort & Lighting market is projected to reach €43.0m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.19%, resulting in a projected market volume of €76.4m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 2.0m users by 2029.
Household penetration will be 14.4% in 2024 and is expected to hit 30.2% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €47.28.

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Región

Comparación de regiones

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Analyst Opinion

The Comfort & Lighting market in Saudi Arabia has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences in Saudi Arabia have shifted towards more energy-efficient and sustainable lighting solutions. This is driven by increasing awareness about environmental issues and the need to reduce energy consumption. Customers are now seeking lighting products that not only provide adequate illumination but also minimize energy wastage.

LED lighting solutions have gained popularity in the country due to their energy efficiency and long lifespan. Additionally, customers are also looking for comfort solutions that enhance their overall well-being, such as smart lighting systems that can be controlled remotely and customized to create different moods and ambiances. Trends in the Comfort & Lighting market in Saudi Arabia are also contributing to its growth.

One major trend is the integration of smart technology into lighting systems. This allows customers to control and automate their lighting settings using their smartphones or voice commands, providing convenience and flexibility. Another trend is the adoption of human-centric lighting, which aims to mimic natural daylight to improve productivity, mood, and overall well-being.

This trend is particularly relevant in Saudi Arabia, where the hot climate and limited outdoor activities make it important to create comfortable indoor environments. Local special circumstances in Saudi Arabia further drive the growth of the Comfort & Lighting market. The country has a high demand for lighting and comfort solutions due to its rapid urbanization and infrastructural development.

With the government's focus on diversifying the economy and reducing dependence on oil, there has been a significant increase in construction projects, including commercial buildings, residential complexes, and infrastructure development. This creates a strong demand for lighting and comfort solutions to cater to the growing population and infrastructure needs. Underlying macroeconomic factors also play a role in the development of the Comfort & Lighting market in Saudi Arabia.

The country has a strong economy and high disposable income, allowing customers to invest in high-quality lighting and comfort solutions. Additionally, government initiatives and regulations promoting energy efficiency and sustainability further drive the adoption of energy-efficient lighting solutions. These factors create a favorable market environment for manufacturers and suppliers in the Comfort & Lighting industry.

Overall, the Comfort & Lighting market in Saudi Arabia is developing rapidly due to changing customer preferences towards energy-efficient and sustainable solutions, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As the country continues to invest in infrastructure development and urbanization, the demand for lighting and comfort solutions is expected to further increase in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.