Comfort & Lighting - North America

North America

Revenue in the Comfort & Lighting market is projected to reach €3.8bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.29%, resulting in a projected market volume of €5.7bn by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 94.1m users by 2029.
Household penetration will be 22.0% in 2024 and is expected to hit 51.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €98.18.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Comfort & Lighting market in North America has been experiencing significant growth in recent years. Customer preferences for smart and energy-efficient lighting solutions, coupled with the increasing demand for comfort and convenience, have been driving this growth.

Customer preferences in the Comfort & Lighting market in North America have shifted towards smart lighting solutions. Consumers are increasingly looking for lighting systems that can be controlled remotely through smartphones or voice assistants. This allows them to easily adjust the lighting levels and colors to create the desired ambiance in their homes or offices.

Additionally, there is a growing demand for energy-efficient lighting solutions as customers become more conscious of their environmental footprint. LED lighting, which consumes less energy and has a longer lifespan compared to traditional lighting options, has gained popularity in the region. Trends in the market indicate a strong focus on innovation and technology.

Lighting companies are continuously developing new products and features to meet the evolving needs of customers. For example, there has been a rise in the adoption of smart lighting systems that can be integrated with other smart home devices, such as thermostats and security systems. This allows for a seamless and interconnected home automation experience.

Furthermore, there is a growing interest in human-centric lighting, which aims to mimic natural light patterns to enhance well-being and productivity. Local special circumstances in North America also contribute to the growth of the Comfort & Lighting market. The region has a high standard of living, and consumers are willing to invest in products that enhance their comfort and quality of life.

Additionally, the strong presence of technology companies and innovation hubs in North America fosters a culture of early adoption and drives the development of cutting-edge lighting solutions. Underlying macroeconomic factors also play a role in the growth of the Comfort & Lighting market in North America. The region has a stable economy and a high disposable income, allowing consumers to spend on luxury and convenience items.

Moreover, government initiatives promoting energy efficiency and sustainability, such as rebates and tax incentives for energy-efficient lighting installations, have further boosted the demand for smart and energy-efficient lighting solutions. In conclusion, the Comfort & Lighting market in North America is experiencing growth due to customer preferences for smart and energy-efficient lighting solutions, as well as the focus on innovation and technology. Local special circumstances, such as the high standard of living and the presence of technology companies, contribute to this growth.

Additionally, underlying macroeconomic factors, including a stable economy and government initiatives promoting energy efficiency, play a role in driving the market forward.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.