Comfort & Lighting - New Zealand

New Zealand

Revenue in the Comfort & Lighting market is projected to reach €22.0m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.43%, resulting in a projected market volume of €34.5m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 797.9k users by 2029.
Household penetration will be 22.1% in 2024 and is expected to hit 59.2% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €76.43.

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Analyst Opinion

The Comfort & Lighting market in New Zealand is experiencing significant growth and development. Customer preferences in the Comfort & Lighting market in New Zealand are shifting towards more energy-efficient and sustainable solutions.

Consumers are increasingly looking for products that not only provide comfort and lighting but also contribute to reducing their environmental impact. This trend is driven by growing awareness of climate change and the need to adopt more sustainable practices. As a result, there is a growing demand for energy-efficient lighting solutions, such as LED lights, which not only consume less electricity but also have a longer lifespan.

Another customer preference in the Comfort & Lighting market in New Zealand is for smart home technology. Consumers are increasingly adopting smart lighting systems that can be controlled remotely through mobile apps or voice commands. These systems offer convenience and flexibility, allowing users to adjust lighting levels and create personalized lighting scenes.

The integration of smart home technology with comfort features, such as automated temperature control and intelligent window coverings, is also gaining popularity among consumers. Trends in the Comfort & Lighting market in New Zealand include the increasing adoption of human-centric lighting solutions. Human-centric lighting aims to mimic natural light conditions to enhance well-being and productivity.

This trend is driven by the growing understanding of the impact of lighting on human health and the desire to create more comfortable and productive indoor environments. As a result, there is a growing demand for lighting systems that can dynamically adjust color temperature and intensity throughout the day. Another trend in the Comfort & Lighting market in New Zealand is the integration of lighting with other smart home devices.

Manufacturers are developing lighting systems that can communicate with other smart devices, such as thermostats and security systems, to create a more seamless and integrated home automation experience. This trend is driven by the desire to simplify and streamline the control of various home systems, offering consumers greater convenience and control over their living spaces. Local special circumstances in the Comfort & Lighting market in New Zealand include the country's commitment to renewable energy and sustainability.

New Zealand has set ambitious targets to reduce greenhouse gas emissions and transition to a low-carbon economy. This commitment is driving the adoption of energy-efficient lighting solutions and encouraging manufacturers to develop more sustainable products. Additionally, the country's abundant renewable energy resources, such as hydro and geothermal power, provide a favorable environment for the development and adoption of energy-efficient lighting solutions.

Underlying macroeconomic factors, such as population growth and urbanization, also contribute to the development of the Comfort & Lighting market in New Zealand. As the population continues to grow and more people move to urban areas, there is an increasing demand for comfortable and well-lit living spaces. This drives the need for innovative lighting solutions that can meet the evolving needs and preferences of consumers.

Additionally, the construction industry plays a significant role in driving the demand for comfort and lighting products, as new residential and commercial buildings require lighting and comfort systems.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.