Market Insights Consumer OTC Pharmaceuticals

Eye Care - Sweden

Sweden

Revenue in the Eye Care market amounts to €26.97 in 2024. The market is expected to grow annually by 2.24% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,165 in 2024).
In relation to total population figures, per person revenues of €2.53 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Eye Care market in Sweden has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Sweden have shifted towards a greater emphasis on eye health and wellness.

With increasing awareness of the importance of maintaining good eye health, consumers are seeking out products and services that can help them protect and improve their vision. This has led to a growing demand for products such as contact lenses, eyeglasses, and eye drops, as well as services like regular eye exams and vision correction surgeries. Trends in the market are also contributing to the growth of the Eye Care industry in Sweden.

One notable trend is the rising popularity of online shopping for eye care products. With the convenience and wide selection offered by online retailers, more and more consumers are choosing to purchase their eyeglasses, contact lenses, and other eye care products online. This trend has led to the emergence of several online eyewear retailers, who are able to offer competitive prices and a seamless shopping experience.

Another trend in the market is the increasing adoption of advanced technologies in eye care. Sweden has a strong reputation for innovation and technological advancements, and this is reflected in the Eye Care market. Advanced technologies such as laser eye surgery, implantable contact lenses, and digital eye exams are becoming more widely available, providing consumers with more options for vision correction and eye health maintenance.

Local special circumstances in Sweden, such as the high prevalence of myopia and an aging population, are also driving the growth of the Eye Care market. Myopia, or nearsightedness, is a common vision problem in Sweden, particularly among younger generations. This has created a significant demand for corrective eyewear and vision correction services.

Additionally, Sweden has a relatively high proportion of elderly individuals, who often require specialized eye care services to address age-related vision issues such as cataracts and macular degeneration. Underlying macroeconomic factors, such as a strong economy and high disposable income levels, are also contributing to the growth of the Eye Care market in Sweden. With a stable and prosperous economy, consumers have more purchasing power and are willing to invest in their eye health.

This has created a favorable market environment for eye care providers, who are able to offer a wide range of products and services to meet the growing demand. In conclusion, the Eye Care market in Sweden is experiencing significant growth due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. As consumers become increasingly aware of the importance of eye health and wellness, the demand for eye care products and services is expected to continue to grow in the coming years.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.