Soft Drinks - Sweden

The Soft Drinks market in Sweden has been experiencing significant growth in recent years.

Customer preferences: Swedish consumers have shown a growing preference for healthier beverage options, such as low-sugar and natural drinks. This shift in consumer preferences can be attributed to increasing health consciousness and a desire for more sustainable products. As a result, there has been a rise in demand for functional beverages, including vitamin-enriched drinks and natural fruit juices.

Trends in the market: One of the notable trends in the Soft Drinks market in Sweden is the increasing popularity of sparkling water. This trend can be linked to the growing awareness of the negative health effects of sugary drinks and the desire for a healthier alternative. Sparkling water offers the refreshing taste of carbonated beverages without the added sugar and calories. As a result, sales of sparkling water have been steadily rising, and many major soft drink companies have introduced their own branded sparkling water products to cater to this demand. Another trend in the market is the rise of craft and artisanal soft drinks. Swedish consumers are increasingly seeking unique and locally-produced beverages that offer a premium and authentic experience. Craft soft drinks often emphasize natural ingredients, traditional production methods, and unique flavor profiles. This trend aligns with the broader consumer demand for high-quality and sustainable products.

Local special circumstances: Sweden has a strong tradition of environmental awareness and sustainability, which has influenced the Soft Drinks market in the country. Swedish consumers are more likely to choose products that are environmentally friendly and have a low carbon footprint. This has led to an increased demand for soft drinks that are produced using sustainable practices, such as using organic ingredients and eco-friendly packaging.

Underlying macroeconomic factors: The strong economy in Sweden has contributed to the growth of the Soft Drinks market. With a high disposable income and a stable purchasing power, Swedish consumers are more willing to spend on premium and healthier beverages. Additionally, the country's well-developed infrastructure and efficient distribution networks make it easier for soft drink companies to reach consumers across the country. In conclusion, the Soft Drinks market in Sweden is experiencing growth due to changing customer preferences towards healthier and more sustainable beverages. The rise of sparkling water and craft soft drinks reflects the increasing demand for low-sugar and premium options. The country's focus on environmental awareness and sustainability also plays a significant role in shaping the market. With a strong economy and high disposable income, Swedish consumers are driving the growth of the Soft Drinks market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.