Juices - South America

The Juices market in South America has been experiencing significant growth in recent years.

Customer preferences: South American consumers have shown a growing preference for healthier beverage options, which has led to an increased demand for juices. With rising awareness about the importance of a balanced diet and the health benefits of consuming fruits and vegetables, consumers are actively seeking out natural and nutritious beverages. This has created a favorable environment for the growth of the Juices market in South America.

Trends in the market: One of the key trends in the Juices market in South America is the rising popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without the application of heat. This method is believed to retain more nutrients and enzymes compared to traditional juicing methods. The trend towards cold-pressed juices is driven by consumers' desire for healthier and more natural options. Another trend in the market is the increasing demand for organic juices. Organic juices are made from fruits and vegetables that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms. This trend is driven by consumers' growing concern for environmental sustainability and their desire for chemical-free products. Organic juices are perceived as healthier and more environmentally friendly, which has contributed to their popularity in the South American market.

Local special circumstances: South America is known for its rich agricultural resources and diverse range of fruits and vegetables. This abundance of fresh produce has made it easier for juice manufacturers to source high-quality ingredients locally. Additionally, South American countries have a strong tradition of fruit cultivation and consumption, which has further fueled the demand for juices. The availability of a wide variety of fruits and vegetables has allowed for the development of unique and flavorful juice blends that cater to the local preferences.

Underlying macroeconomic factors: The growing middle class in South America has contributed to the increasing demand for juices. As disposable incomes rise, consumers are willing to spend more on premium and healthier beverage options. Additionally, urbanization and changing lifestyles have led to a shift towards convenience and on-the-go consumption. Juices are seen as a convenient and nutritious option for busy professionals and families, which has further boosted their popularity in the South American market. In conclusion, the Juices market in South America is experiencing growth due to changing customer preferences towards healthier beverages, the rising popularity of cold-pressed and organic juices, the abundance of local fruits and vegetables, and the influence of underlying macroeconomic factors such as the growing middle class and changing lifestyles.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.