Juices - South Africa

The Juices market in South Africa is witnessing significant growth and development due to several factors. Customer preferences for healthier and natural beverages, along with the increasing awareness about the benefits of juices, are driving the demand in the market. Additionally, local special circumstances and underlying macroeconomic factors contribute to the growth of the Juices market in South Africa.

Customer preferences: Customers in South Africa are increasingly opting for healthier beverage options, and juices are gaining popularity as a result. With growing concerns about obesity and lifestyle diseases, consumers are actively seeking out natural and nutritious alternatives to carbonated drinks. Juices are seen as a healthier choice, as they are often made from fresh fruits and contain essential vitamins and minerals. Furthermore, the trend of clean eating and wellness has also influenced customer preferences, with many individuals incorporating juices into their daily diet for their health benefits.

Trends in the market: One of the key trends in the Juices market in South Africa is the rise of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without the use of heat or pasteurization. This method preserves the nutrients and enzymes in the juice, making it a popular choice among health-conscious consumers. Cold-pressed juices are often marketed as a detoxifying and energizing option, appealing to those looking for a quick and convenient way to improve their overall well-being. Another trend in the market is the introduction of unique and exotic juice flavors. South Africa is known for its diverse range of fruits, and juice manufacturers are capitalizing on this by offering innovative flavor combinations. From tropical fruits like mango and pineapple to local favorites like rooibos and baobab, there is a wide variety of flavors available in the market. This trend caters to the adventurous palate of consumers and adds excitement to the Juices market in South Africa.

Local special circumstances: South Africa has a rich agricultural sector, which provides a steady supply of fresh fruits for juice production. The country's favorable climate and fertile soil enable the cultivation of a wide range of fruits, ensuring a constant availability of raw materials for juice manufacturers. This local advantage contributes to the growth of the Juices market in South Africa, as it allows for the production of high-quality and locally sourced juices.

Underlying macroeconomic factors: The growing middle-class population in South Africa is driving the demand for juices. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and healthier products. This trend is particularly evident in urban areas, where consumers have access to a wider range of juice options and are more conscious about their health and well-being. Additionally, the increasing urbanization and changing lifestyles in South Africa have led to a shift in consumer preferences towards convenience and on-the-go products, further fueling the demand for juices. In conclusion, the Juices market in South Africa is experiencing growth due to customer preferences for healthier beverages, the introduction of unique flavors, favorable local circumstances, and underlying macroeconomic factors. As the demand for natural and nutritious options continues to rise, the Juices market in South Africa is poised for further development and innovation.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.