Juices - Saudi Arabia

The Juices market in Saudi Arabia has experienced significant growth in recent years.

Customer preferences: Saudi consumers have shown a growing preference for healthier beverage options, which has contributed to the increased demand for juices. With rising health consciousness, consumers are opting for natural and organic juices that are free from artificial additives and preservatives. Additionally, there is a growing demand for functional juices that offer specific health benefits, such as immune-boosting or detoxifying properties.

Trends in the market: One of the key trends in the Saudi Arabian Juices market is the increasing popularity of freshly squeezed juices. Consumers are increasingly seeking out freshly squeezed juices as they perceive them to be healthier and more natural compared to packaged juices. This trend is further fueled by the growing number of juice bars and cafes offering a variety of freshly squeezed juice options. Another trend observed in the market is the rising demand for premium and exotic juice flavors. Saudi consumers are becoming more adventurous in their taste preferences and are willing to try unique and exotic flavors. This trend has led to the introduction of a wide range of innovative juice flavors in the market, including tropical fruits and superfood blends.

Local special circumstances: Saudi Arabia has a hot and arid climate, which has led to a high demand for refreshing and hydrating beverages like juices. The consumption of juices is particularly high during the summer months when temperatures can soar. Additionally, the religious and cultural practices in Saudi Arabia, such as fasting during the holy month of Ramadan, have also contributed to the increased consumption of juices as they provide a quick and nutritious source of energy for breaking the fast.

Underlying macroeconomic factors: The growing population and increasing disposable incomes in Saudi Arabia have played a significant role in driving the growth of the Juices market. As the population continues to expand, the demand for beverages, including juices, is expected to rise. Moreover, the rising disposable incomes have made juices more affordable for a larger segment of the population, leading to increased consumption. Furthermore, the government initiatives to promote a healthier lifestyle and combat obesity have also had a positive impact on the Juices market. The government has implemented various campaigns and programs to raise awareness about the importance of a balanced diet and regular exercise, which has influenced consumer behavior and led to a shift towards healthier beverage choices like juices. In conclusion, the Juices market in Saudi Arabia has witnessed significant growth due to changing customer preferences for healthier options, the popularity of freshly squeezed juices, the demand for premium and exotic flavors, the local climate and cultural practices, as well as underlying macroeconomic factors such as population growth and rising disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.