Juices - Estonia

The Juices market in Estonia has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for juices. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market.

Customer preferences: Customers in Estonia have shown a growing preference for healthier beverage options, which has led to an increased demand for juices. This shift in preference can be attributed to a greater awareness of the importance of maintaining a healthy lifestyle. Juices are seen as a convenient way to consume essential vitamins and minerals, making them a popular choice among health-conscious consumers. Additionally, the variety of flavors and types of juices available in the market caters to different taste preferences, further driving the demand.

Trends in the market: One of the key trends in the Juices market in Estonia is the rising popularity of organic and natural juices. Consumers are increasingly seeking products that are free from artificial additives and preservatives, and are willing to pay a premium for organic options. This trend is in line with the global shift towards organic and natural products, as consumers become more conscious of the impact of their consumption choices on their health and the environment. Another trend in the market is the introduction of innovative flavors and combinations. Juice manufacturers are constantly exploring new flavor profiles and unique combinations to cater to the evolving tastes of consumers. This trend is driven by the desire to offer a differentiated product and capture a larger market share. Additionally, the introduction of new flavors helps to attract younger consumers who are more adventurous in their beverage choices.

Local special circumstances: Estonia has a high consumption rate of fruits and vegetables, which has positively influenced the demand for juices. The country's favorable climate and fertile soil enable the cultivation of a wide variety of fruits, providing a local source of raw materials for juice production. This availability of fresh produce contributes to the quality and taste of the juices produced in Estonia, further driving consumer demand.

Underlying macroeconomic factors: The growing economy in Estonia has played a significant role in the development of the Juices market. As disposable incomes increase, consumers have more purchasing power to spend on premium products such as juices. This has led to a higher demand for higher-priced, premium juices in the market. Additionally, the tourism industry in Estonia has been growing, attracting visitors from around the world who are interested in experiencing the local cuisine and beverages. This influx of tourists has further boosted the demand for juices, as they seek to explore the local flavors and products. In conclusion, the Juices market in Estonia is experiencing growth due to shifting customer preferences towards healthier beverage options, the introduction of innovative flavors, the availability of fresh produce, and the underlying macroeconomic factors of a growing economy and a thriving tourism industry. These factors have created a favorable environment for the development and expansion of the Juices market in Estonia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.