Juices - Cameroon

The Juices market in Cameroon is experiencing significant growth and development due to various factors. Customer preferences for healthier beverage options, increasing disposable income, and changing lifestyles are driving the demand for juices in the country. Additionally, local special circumstances and underlying macroeconomic factors are also contributing to the growth of the market. Customer preferences in Cameroon are shifting towards healthier beverage options, and juices are seen as a nutritious and refreshing choice. With growing awareness about the importance of a balanced diet and the health benefits of consuming fruits and vegetables, more consumers are opting for juices as a convenient way to incorporate these nutrients into their daily routine. This preference for healthier options is not unique to Cameroon, but is a global trend that is driving the growth of the juices market worldwide. In addition to changing customer preferences, increasing disposable income in Cameroon is also fueling the growth of the juices market. As people have more money to spend on non-essential items, they are more likely to indulge in premium and healthier beverages like juices. This rise in disposable income is a result of economic growth and improving living standards in the country. As a result, consumers are willing to pay a premium for high-quality juices that offer superior taste and nutritional value. Changing lifestyles are also contributing to the growth of the juices market in Cameroon. With urbanization and a shift towards more sedentary lifestyles, consumers are becoming more conscious about their health and are actively seeking out healthier alternatives to carbonated drinks. Juices, with their natural ingredients and lower sugar content compared to soft drinks, are seen as a healthier alternative. This trend is not limited to Cameroon, but is prevalent worldwide as consumers become more health-conscious. Local special circumstances, such as the availability of a wide variety of fruits and vegetables in Cameroon, also contribute to the growth of the juices market. The country is known for its rich agricultural resources, and this abundance of fresh produce allows for the production of a diverse range of juices. Local manufacturers can capitalize on this advantage by offering unique and exotic flavors that cater to the preferences of the local population. Underlying macroeconomic factors, such as population growth and urbanization, are also driving the growth of the juices market in Cameroon. As the population increases and more people move to urban areas, the demand for convenient and healthy beverage options like juices is expected to rise. Furthermore, the government's focus on promoting agriculture and supporting local industries is likely to boost the production and consumption of juices in the country. Overall, the Juices market in Cameroon is experiencing growth and development due to changing customer preferences, increasing disposable income, changing lifestyles, local special circumstances, and underlying macroeconomic factors. As consumers become more health-conscious and seek out healthier beverage options, the demand for juices is expected to continue to rise in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.