Juices - Azerbaijan

The Juices market in Azerbaijan has been experiencing significant growth in recent years.

Customer preferences: Azerbaijanis have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for juices. Consumers are becoming more health-conscious and are actively seeking out products that are natural, nutritious, and free from artificial additives. This shift in consumer preferences has led to a rise in the consumption of fruit and vegetable juices as a healthier alternative to carbonated drinks and sugary beverages.

Trends in the market: One of the key trends in the Azerbaijani Juices market is the increasing popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract juice from fruits and vegetables, which helps to retain more nutrients and enzymes compared to traditional methods. This trend has gained traction as consumers are becoming more aware of the benefits of consuming raw and unprocessed juices. Cold-pressed juices are often marketed as being more natural and healthier, which has resonated with health-conscious consumers in Azerbaijan. Another trend in the market is the rising demand for organic juices. Organic juices are made from fruits and vegetables that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms. This trend is driven by consumers who are concerned about the potential health risks associated with consuming fruits and vegetables that have been treated with chemicals. The demand for organic juices is also fueled by the perception that they are more environmentally friendly and sustainable.

Local special circumstances: Azerbaijan is known for its rich agricultural resources, including a wide variety of fruits and vegetables. The country's favorable climate and fertile soil make it an ideal location for growing a diverse range of crops. This abundance of fresh produce has contributed to the availability of high-quality fruits and vegetables for juice production. Local juice manufacturers in Azerbaijan have capitalized on this advantage by sourcing their ingredients locally, ensuring freshness and supporting local farmers.

Underlying macroeconomic factors: The growing economy of Azerbaijan has played a significant role in the development of the Juices market. As disposable incomes have increased, consumers have more purchasing power to spend on premium and healthier products, such as juices. The rising middle class in Azerbaijan has also contributed to the growth of the market, as these consumers are willing to pay a premium for products that align with their health and wellness goals. In conclusion, the Juices market in Azerbaijan is experiencing growth due to shifting customer preferences towards healthier beverages, such as cold-pressed and organic juices. The country's favorable climate and agricultural resources have also contributed to the availability of high-quality fruits and vegetables for juice production. Additionally, the growing economy and rising disposable incomes in Azerbaijan have fueled the demand for premium and healthier products.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.