Market Insights Consumer Home & Laundry Care

Household Cleaners - Europe

Europe

In Europe, the revenue generated in the Household Cleaners market reached €9.42bn in 2024.
It is projected to experience an annual growth rate of 2.26% (CAGR 2024-2028).
When comparing it to other countries worldwide, in the United States leads with a revenue of €7,218m in 2024.
Taking into account the total population, the per person revenue in Europe amounts to €11.16 in 2024.
In Germany, there is a growing preference for eco-friendly household cleaners, with consumers increasingly opting for products that are biodegradable and made from natural ingredients.

Key regions: Worldwide, United States, Philippines, India, Australia

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Methodology

The Household Cleaners market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Household Cleaners industry.