Outdoor Furniture - New Zealand

New Zealand

In New Zealand, the revenue generated in the Outdoor Furniture market in 2024 amounts to NZ €144.50m.
It is projected that the market will experience an annual growth rate of 3.40% (CAGR 2024-2029).
When compared to the global market, in the United States leads with revenue of €16,940m in 2024.
In terms of per capita revenue, in New Zealand, each person is estimated to generate NZ €27.42 in 2024.
New Zealand's outdoor furniture market is thriving due to its stunning landscapes, leading to a high demand for durable and stylish outdoor furniture.

Key regions: Brazil, China, France, India, Germany

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Analyst Opinion

The Outdoor Furniture market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand have a strong preference for outdoor living and spending time in their outdoor spaces. This has led to a growing demand for outdoor furniture that is not only functional but also stylish and aesthetically pleasing. Customers are increasingly looking for furniture that can withstand the harsh New Zealand weather conditions, such as strong winds and heavy rain. Additionally, there is a growing interest in sustainable and eco-friendly outdoor furniture options, as customers become more conscious of their environmental impact.

Trends in the market: One of the key trends in the Outdoor Furniture market in New Zealand is the increasing popularity of outdoor dining sets. With New Zealand's mild climate and beautiful landscapes, more and more people are choosing to entertain and dine outdoors. This has led to a growing demand for outdoor dining sets that can accommodate larger groups of people and provide a comfortable and stylish dining experience. Another trend in the market is the rise of modular outdoor furniture. Modular furniture allows customers to customize their outdoor spaces and adapt to different needs and occasions. This flexibility is particularly appealing to customers who have limited outdoor space or who like to rearrange their furniture frequently.

Local special circumstances: New Zealand's unique geography and climate present special circumstances for the Outdoor Furniture market. The country's coastal areas are prone to saltwater corrosion, which can damage outdoor furniture. As a result, there is a demand for furniture that is specifically designed to withstand these conditions, such as rust-resistant materials and UV-resistant fabrics. Additionally, New Zealand has a strong outdoor culture, with many people engaging in outdoor activities such as barbecues, picnics, and camping. This has created a need for outdoor furniture that is portable, lightweight, and easy to set up and pack away.

Underlying macroeconomic factors: Several macroeconomic factors are driving the growth of the Outdoor Furniture market in New Zealand. The country's strong economy and high disposable income levels have increased consumer spending on home improvement and outdoor living. Additionally, the growing trend of staycations and domestic tourism has led to more people investing in their outdoor spaces and creating their own outdoor retreats. Furthermore, the COVID-19 pandemic has also played a role in the development of the Outdoor Furniture market. With travel restrictions and social distancing measures in place, more people are spending time at home and investing in their outdoor spaces. This has resulted in increased demand for outdoor furniture as people seek to create comfortable and enjoyable outdoor environments. In conclusion, the Outdoor Furniture market in New Zealand is experiencing significant growth and development due to customer preferences for outdoor living, trends such as outdoor dining sets and modular furniture, local special circumstances such as the need for weather-resistant and portable furniture, and underlying macroeconomic factors including a strong economy and the impact of the COVID-19 pandemic.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.