Meat Substitutes - Malta

  • Malta
  • Revenue in the Meat Substitutes market amounts to €0.91m in 2025. The market is expected to grow annually by 8.69% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in China (€2,469m in 2025).
  • In relation to total population figures, per person revenues of €1.70 are generated in 2025.
  • In the Meat Substitutes market, volume is expected to amount to 66.93k kg by 2029. The Meat Substitutes market is expected to show a volume growth of 6.0% in 2026.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2025.

Key regions: Spain, Russia, United Kingdom, South Korea, India

 
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Analyst Opinion

The Meat Substitutes Market in Malta has seen minimal growth due to factors such as limited awareness and availability of alternatives, as well as strong cultural and traditional ties to meat consumption. This has hindered the market's potential for growth, despite increasing health consciousness among consumers.

Customer preferences:
As consumers become more health-conscious and environmentally aware, there has been a growing demand for plant-based meat substitutes in the Meat Market within The Food market. This trend is driven by a shift towards sustainable and ethical food choices, as well as an increasing number of individuals adopting vegetarian or vegan diets. Additionally, the rise of social media and influencer culture has played a significant role in promoting the use of plant-based substitutes as a healthier and more ethical alternative to traditional meat products.

Trends in the market:
In Malta, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand for plant-based options. This trend is driven by a growing awareness of the health and environmental benefits of reducing meat consumption. With the rise of flexitarian and vegan diets, Malta has seen an increase in the availability and variety of meat-free alternatives in supermarkets and restaurants. This trajectory is significant for industry stakeholders as it presents opportunities for product innovation and market growth. It also has potential implications for traditional meat producers, who may need to adapt their offerings to cater to changing consumer preferences.

Local special circumstances:
In Malta, the Meat Substitutes Market within The Food market is influenced by the country's small size and limited land resources, leading to a reliance on imported meat products. This, coupled with a growing trend towards vegetarian and vegan diets, has driven the demand for meat substitutes. Additionally, the country's strong cultural ties to the Mediterranean diet have also contributed to the popularity of plant-based protein alternatives. The government's initiatives promoting sustainable and ethical food consumption have also played a role in the growth of the Meat Substitutes Market in Malta.

Underlying macroeconomic factors:
The Meat Substitutes Market within The Food market in Malta is impacted by several macroeconomic factors. The market is influenced by global economic trends, such as the rising demand for plant-based products and the growing awareness of the environmental and health benefits of reducing meat consumption. Additionally, national economic health plays a role in market performance, as a stable economy with a growing middle class can afford to spend more on premium meat substitutes. Fiscal policies, such as tax incentives for plant-based products, can also impact the market. Finally, other relevant financial indicators, such as consumer spending and disposable income, can affect the purchasing power and demand for meat substitutes in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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