Hard Seltzer - United Arab Emirates

The Hard Seltzer market in United Arab Emirates has been experiencing significant growth in recent years.

Customer preferences: Hard Seltzers have gained popularity among consumers in United Arab Emirates due to their refreshing taste and low calorie content. With an increasing focus on health and wellness, many consumers are looking for alcoholic beverages that are lighter and more refreshing than traditional options. Hard Seltzers fit this criteria perfectly, as they are made with sparkling water and infused with natural flavors. Additionally, the low alcohol content of Hard Seltzers appeals to those who prefer a milder alcoholic beverage.

Trends in the market: One of the key trends in the Hard Seltzer market in United Arab Emirates is the introduction of locally produced options. As the demand for Hard Seltzers continues to rise, local breweries and beverage companies have started to enter the market with their own offerings. This not only provides consumers with more choices, but also supports the local economy and reduces the reliance on imported products. Another trend in the market is the introduction of unique and exotic flavors. While traditional flavors like lime and grapefruit are still popular, consumers are increasingly looking for new and innovative flavors to try. This trend is driven by the desire for variety and the excitement of discovering new taste experiences. Beverage companies are responding to this demand by introducing flavors such as passion fruit, mango, and even local fruits like dates and pomegranates.

Local special circumstances: The consumption of alcohol in United Arab Emirates is subject to certain restrictions and regulations. While alcohol is not banned in the country, there are limitations on where and how it can be purchased and consumed. For example, alcohol can only be purchased from licensed retailers and consumed in designated areas such as hotels, bars, and restaurants. These regulations have a direct impact on the distribution and marketing of Hard Seltzers in the country.

Underlying macroeconomic factors: The growing popularity of Hard Seltzers in United Arab Emirates can be attributed to several underlying macroeconomic factors. Firstly, the country has a young and affluent population that is increasingly open to trying new and innovative products. This demographic is more willing to experiment with different flavors and beverages, which has contributed to the success of Hard Seltzers. Secondly, the tourism industry in United Arab Emirates plays a significant role in the growth of the Hard Seltzer market. The country attracts millions of tourists each year, many of whom are looking to experience the local culture and cuisine. Hard Seltzers, with their unique flavors and light profile, have become a popular choice among tourists who want to try something new and different during their visit. In conclusion, the Hard Seltzer market in United Arab Emirates is thriving due to customer preferences for refreshing and low calorie alcoholic beverages, the introduction of locally produced options and unique flavors, as well as the underlying macroeconomic factors such as a young and affluent population and a thriving tourism industry. The market is expected to continue growing as more consumers discover and embrace the appeal of Hard Seltzers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.