Cider, Perry & Rice Wine - Uganda

The Cider, Perry & Rice Wine market in Uganda has been experiencing significant growth in recent years.

Customer preferences: Ugandan consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to several factors, including changing consumer tastes and preferences, increased exposure to international cuisines and beverages, and a desire for unique and novel drinking experiences. Additionally, the rising middle class in Uganda has led to an increase in disposable income, allowing consumers to explore new and premium alcoholic beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Uganda is the introduction of locally produced varieties. Ugandan producers have started to tap into the growing demand for these beverages by offering a range of locally made ciders, perries, and rice wines. This trend is driven by the desire to support local businesses and promote the use of locally sourced ingredients. Another trend in the market is the increasing availability of imported brands. As international travel and trade have become more accessible, Ugandan consumers have been exposed to a wider range of cider, perry, and rice wine brands from around the world. This has created a demand for imported products, particularly those from countries with a strong tradition in producing these beverages.

Local special circumstances: Uganda has a favorable climate for the cultivation of fruits, such as apples and pears, which are key ingredients in cider and perry production. This has encouraged local producers to experiment with different fruit varieties and develop unique flavors that cater to the local palate. Additionally, the abundance of rice in the country has led to the production of rice wine, which has gained popularity among consumers looking for a locally produced alternative to traditional wine.

Underlying macroeconomic factors: The growing middle class in Uganda has been a key driver of the Cider, Perry & Rice Wine market. As disposable incomes rise, consumers are willing to spend more on premium and unique alcoholic beverages, leading to increased demand for cider, perry, and rice wine. Additionally, the tourism industry in Uganda has been growing steadily, attracting both domestic and international visitors who are interested in exploring the local beverage culture. This has created a market for cider, perry, and rice wine as tourists seek to try new and authentic drinks. In conclusion, the Cider, Perry & Rice Wine market in Uganda is experiencing growth due to changing consumer preferences, the introduction of local varieties, the availability of imported brands, and favorable local circumstances. The rising middle class and growing tourism industry are key factors driving the demand for these beverages.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.