Cider, Perry & Rice Wine - South Africa

The Cider, Perry & Rice Wine market in South Africa has been experiencing significant growth in recent years.

Customer preferences: South African consumers have shown an increasing interest in alternative alcoholic beverages, which has contributed to the growth of the Cider, Perry & Rice Wine market. This can be attributed to changing consumer tastes and a desire for new and unique drinking experiences. Additionally, the rising popularity of craft beverages and the increasing availability of these products in the market have further fueled the demand for Cider, Perry & Rice Wine.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in South Africa is the introduction of innovative flavors and varieties. Manufacturers are constantly launching new products with unique flavor profiles to cater to the evolving preferences of consumers. This trend has not only attracted existing consumers but has also helped in expanding the customer base by appealing to a wider audience. Another trend in the market is the growing focus on premium and craft offerings. South African consumers are increasingly willing to pay a premium for high-quality and artisanal products. This has led to the emergence of small-scale producers who are able to offer unique and high-quality Cider, Perry & Rice Wine to meet the demand for premium beverages.

Local special circumstances: South Africa has a rich tradition of cider production, with a long history of apple cultivation in the country. This has provided a solid foundation for the development of the Cider, Perry & Rice Wine market. The country's favorable climate and fertile soil make it suitable for apple farming, ensuring a steady supply of raw materials for cider production. Furthermore, the growing popularity of cider festivals and events in South Africa has played a significant role in promoting the market. These events provide a platform for producers to showcase their products and for consumers to discover and explore different cider varieties. This has helped in raising awareness and generating interest in the Cider, Perry & Rice Wine market.

Underlying macroeconomic factors: The steady economic growth in South Africa has contributed to the development of the Cider, Perry & Rice Wine market. As disposable incomes have increased, consumers have been able to spend more on premium and specialty beverages. This has created a favorable environment for the growth of the market. Additionally, the growing tourism industry in South Africa has also had a positive impact on the Cider, Perry & Rice Wine market. Tourists, both domestic and international, are increasingly seeking unique and local experiences, including trying local beverages. This has created a demand for South African ciders and rice wines, leading to increased production and consumption. In conclusion, the Cider, Perry & Rice Wine market in South Africa is experiencing growth due to changing customer preferences, the introduction of innovative flavors, a focus on premium and craft offerings, local special circumstances such as a rich tradition of cider production and the popularity of cider festivals, and underlying macroeconomic factors such as steady economic growth and a growing tourism industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.