Cider, Perry & Rice Wine - Portugal

The Cider, Perry & Rice Wine market in Portugal has been experiencing steady growth in recent years.

Customer preferences: Portuguese consumers have shown an increasing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to several factors, including changing tastes and preferences, a desire for variety, and a growing awareness of the health benefits associated with these beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Portugal is the rise of craft and artisanal products. Consumers are increasingly seeking out unique and high-quality beverages that offer a distinct flavor profile. This has led to the emergence of small, local producers who are able to cater to this demand. These craft products often use traditional production methods and locally sourced ingredients, which appeals to consumers who value authenticity and sustainability. Another trend in the market is the increasing popularity of flavored ciders, perries, and rice wines. Manufacturers have been introducing innovative flavors such as apple and cinnamon, pear and ginger, and lychee and jasmine, in order to attract a wider consumer base. These flavored beverages offer a refreshing and unique taste experience, and are particularly popular among younger consumers who are looking for new and exciting flavors.

Local special circumstances: Portugal has a long-standing tradition of cider and perry production, particularly in the northern regions of the country. This has helped to create a strong cultural connection to these beverages, and has contributed to their popularity among Portuguese consumers. Additionally, the country's climate and fertile soil provide ideal conditions for growing the apples and pears used in cider and perry production.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Portugal can also be attributed to several underlying macroeconomic factors. Firstly, the country's improving economic conditions have led to an increase in disposable income, allowing consumers to spend more on premium and higher-priced beverages. Additionally, the tourism industry in Portugal has been booming in recent years, attracting a large number of international visitors. These tourists often seek out local and traditional products, including cider, perry, and rice wine, which has further contributed to the growth of the market. In conclusion, the Cider, Perry & Rice Wine market in Portugal is experiencing growth due to changing customer preferences, including a desire for alternative alcoholic beverages and a growing interest in craft and artisanal products. The market is also influenced by local special circumstances, such as the country's long-standing tradition of cider and perry production. Furthermore, underlying macroeconomic factors, such as improving economic conditions and a booming tourism industry, have contributed to the market's growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.