Cider, Perry & Rice Wine - Hungary

The Cider, Perry & Rice Wine market in Hungary has been experiencing significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: Hungarian consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This shift in preferences can be attributed to several factors. Firstly, there has been a trend towards healthier lifestyles, with consumers seeking out beverages that are perceived as more natural and less processed. Cider, perry, and rice wine are often seen as more natural alternatives to traditional wine and spirits, as they are made from fruits and grains. Additionally, these beverages are often lower in alcohol content, which appeals to consumers who are looking for lighter options.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Hungary is the increasing availability and variety of products. As consumer demand grows, both local and international producers are expanding their offerings to cater to different tastes and preferences. This includes the introduction of flavored ciders, perrys, and rice wines, which appeal to consumers who are looking for unique and innovative options. Furthermore, there has been a rise in craft and artisanal producers, who focus on small-batch production and emphasize quality and authenticity. These trends contribute to a more diverse and dynamic market, providing consumers with a wider range of choices.

Local special circumstances: Hungary has a rich tradition of fruit cultivation, particularly apples and pears, which are key ingredients in cider and perry production. The country's favorable climate and fertile soil make it an ideal location for growing high-quality fruits, which in turn supports the development of the Cider, Perry & Rice Wine market. Additionally, Hungary has a strong winemaking heritage, and this expertise has been leveraged by producers in the cider and perry industry. Many winemakers have diversified their portfolios by adding cider and perry to their offerings, capitalizing on their knowledge of fermentation and aging processes.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Hungary is also influenced by broader macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power to explore different beverage options, including cider, perry, and rice wine. Furthermore, Hungary is a popular tourist destination, attracting visitors from around the world. This influx of tourists has created a demand for unique and local products, including traditional Hungarian ciders and perrys. The combination of domestic demand and tourism has contributed to the expansion of the market. In conclusion, the Cider, Perry & Rice Wine market in Hungary is growing due to changing consumer preferences, the availability of a wider range of products, local special circumstances such as fruit cultivation and winemaking expertise, and underlying macroeconomic factors such as economic growth and tourism.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.