Cider, Perry & Rice Wine - Fiji

The Cider, Perry & Rice Wine market in Fiji has been experiencing significant growth in recent years. Customer preferences in Fiji have shifted towards lighter and more refreshing alcoholic beverages, which has contributed to the rising popularity of cider, perry, and rice wine. These beverages offer a unique flavor profile and are often seen as a healthier alternative to traditional spirits and beers. Additionally, the growing trend of experimenting with new and exotic flavors has also fueled the demand for these products. One of the key trends in the market is the increasing availability and variety of cider, perry, and rice wine options in Fiji. Local and international producers have recognized the potential of this market and have introduced a wide range of products to cater to different consumer preferences. This has not only expanded the choices available to consumers but has also created a competitive landscape that encourages innovation and product development. Another trend in the market is the growing interest in craft and artisanal cider, perry, and rice wine. Consumers are increasingly seeking out unique and high-quality products that offer a more authentic and personalized experience. This has led to the emergence of small-scale producers who focus on traditional production methods and use locally sourced ingredients. These craft products often command a premium price and appeal to consumers who value quality and craftsmanship. Local special circumstances in Fiji also play a role in the development of the Cider, Perry & Rice Wine market. The tropical climate and abundance of fresh fruits provide a favorable environment for the production of these beverages. Fiji is known for its rich agricultural resources, including a variety of fruits that can be used in the production of cider, perry, and rice wine. This local advantage allows producers to create unique flavors and capitalize on the natural abundance of the region. Underlying macroeconomic factors also contribute to the growth of the Cider, Perry & Rice Wine market in Fiji. The country's strong tourism industry attracts a large number of international visitors who are eager to explore the local food and beverage scene. This presents an opportunity for producers to showcase their products and capture a share of the tourist market. Additionally, rising disposable incomes and changing consumer lifestyles have also contributed to the increased consumption of alcoholic beverages, including cider, perry, and rice wine. In conclusion, the Cider, Perry & Rice Wine market in Fiji is experiencing growth due to shifting customer preferences, the availability of a wide range of products, the trend towards craft and artisanal beverages, local special circumstances, and underlying macroeconomic factors. These factors have created a favorable environment for the development and expansion of the market, offering opportunities for both local and international producers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.