Cider, Perry & Rice Wine - Estonia

The Cider, Perry & Rice Wine market in Estonia has been experiencing steady growth in recent years. Customer preferences have shifted towards lighter and more refreshing alcoholic beverages, leading to an increased demand for cider, perry, and rice wine. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market. Customer preferences in Estonia have played a significant role in the growth of the Cider, Perry & Rice Wine market. Consumers are increasingly seeking out alternative alcoholic beverages that offer unique flavors and a different drinking experience. Cider, perry, and rice wine provide a refreshing and lighter option compared to traditional alcoholic beverages such as beer or spirits. This shift in preferences has been driven by a desire for variety and experimentation, as well as a growing interest in healthier lifestyle choices. Trends in the market indicate that the demand for cider, perry, and rice wine in Estonia is expected to continue growing. This can be attributed to several factors. Firstly, the increasing popularity of craft and artisanal products has led to a rise in the production and availability of high-quality ciders, perries, and rice wines. Consumers are willing to pay a premium for these products, driven by a desire for authenticity and unique flavor profiles. Furthermore, the growing trend of food and beverage pairing has also contributed to the increased demand for cider, perry, and rice wine. These beverages are often seen as versatile options that can be enjoyed with a wide range of food, including both savory and sweet dishes. The ability to pair well with different cuisines and flavors has made cider, perry, and rice wine an attractive choice for consumers looking to enhance their dining experiences. Local special circumstances in Estonia have also played a role in the development of the Cider, Perry & Rice Wine market. The country has a rich tradition of fruit cultivation, particularly apples and pears, which are key ingredients in cider and perry production. This has provided a strong foundation for the growth of the market, as local producers have been able to leverage the availability of high-quality fruits to create unique and flavorful products. Additionally, Estonia's proximity to other European countries with well-established cider and perry traditions, such as the United Kingdom and France, has allowed for the exchange of knowledge and expertise in production techniques. This has further contributed to the growth and development of the market in Estonia. Underlying macroeconomic factors have also influenced the development of the Cider, Perry & Rice Wine market in Estonia. The country's strong economy and increasing disposable income levels have created a favorable environment for the growth of the alcoholic beverage industry as a whole. Consumers are willing to spend more on premium and specialty products, including cider, perry, and rice wine. In conclusion, the Cider, Perry & Rice Wine market in Estonia is experiencing growth due to shifting customer preferences towards lighter and more refreshing alcoholic beverages, as well as the availability of high-quality and unique products. Local special circumstances, such as the country's fruit cultivation tradition and proximity to other cider-producing regions, have also contributed to the development of the market. Additionally, underlying macroeconomic factors, including a strong economy and increasing disposable income levels, have created a favorable environment for the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.