Cider, Perry & Rice Wine - Azerbaijan

The Cider, Perry & Rice Wine market in Azerbaijan has been experiencing significant growth in recent years.

Customer preferences: Azerbaijan, with its rich cultural heritage and diverse culinary traditions, has a growing consumer base that is increasingly interested in exploring new and unique flavors. This has led to a rising demand for alternative alcoholic beverages such as cider, perry, and rice wine. These beverages offer a different taste profile compared to traditional wines and spirits, making them appealing to consumers who are looking for something different and refreshing. Additionally, the trend towards healthier lifestyles has also contributed to the growing popularity of these beverages, as they are often perceived as being lighter and more natural alternatives to other alcoholic drinks.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Azerbaijan is the increasing availability and variety of products. As the market demand continues to grow, both domestic and international producers are expanding their product offerings to cater to the diverse tastes of consumers. This includes a wide range of flavors and styles, from traditional apple cider to more exotic fruit blends. Furthermore, there has been a rise in the production of artisanal and craft ciders, perrys, and rice wines, which are often made using traditional methods and locally sourced ingredients. This trend reflects the growing interest in premium and high-quality beverages among consumers.

Local special circumstances: Azerbaijan has a strong tradition of winemaking, with a history that dates back centuries. This cultural heritage has created a favorable environment for the development of the Cider, Perry & Rice Wine market in the country. The local production of apples and pears, as well as the availability of rice, provides a solid foundation for the production of these beverages. Additionally, Azerbaijan's strategic location between Europe and Asia makes it a potential hub for the distribution of cider, perry, and rice wine to other markets in the region.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Azerbaijan can also be attributed to several macroeconomic factors. The country has experienced strong economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to explore new and premium products, including alcoholic beverages. Furthermore, Azerbaijan has made efforts to attract foreign investment and promote entrepreneurship, which has led to the establishment of new cider, perry, and rice wine producers in the country. These factors, combined with a favorable regulatory environment and a growing tourism industry, have created a positive outlook for the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.