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Metaverse AR & VR Hardware - New Zealand

New Zealand

By 2024, the projected value in the Metaverse AR & VR Hardware market is set to reach €4.2m in New Zealand dollars.
It is anticipated that there will be an annual growth rate (CAGR 2024-2030) of 12.56%, resulting in a projected market volume of €8.5m in New Zealand dollars by 2030.
In 2024, the market volume is expected to reach €375.5m in New Zealand dollars, with United States generating the majority of this value.
Looking at the number of users, it is estimated that by 2030, there will be approximately 87.6k users users in the Metaverse AR & VR Hardware market.
The user penetration rate is projected to be 0.9% in 2024 and is expected to increase to 1.6% by 2030.
Furthermore, the average value per user, also known as the ARPU (Average Revenue Per User), is forecasted to be €85.3 in New Zealand dollars.
New Zealand is experiencing a growing demand for Metaverse AR & VR Hardware, driven by its tech-savvy population and innovative gaming industry.

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Analyst Opinion

New Zealand, known for its stunning landscapes and vibrant culture, is also keeping pace with the global trend of embracing the Metaverse AR & VR Hardware market.

Customer preferences: In New Zealand, customers are increasingly drawn towards immersive experiences that blend the physical and digital worlds. This is evident in the growing demand for Metaverse AR & VR hardware, as consumers seek to explore virtual realms, engage in interactive gaming, and enhance their work or educational experiences.

Trends in the market: One prominent trend in the Metaverse AR & VR Hardware market in New Zealand is the adoption of virtual reality headsets for gaming purposes. Gaming enthusiasts are keen to experience the thrill of immersive gameplay, where they can interact with virtual environments and engage in multiplayer experiences. This trend is further fueled by the availability of high-quality gaming content and the increasing affordability of VR headsets. Another trend is the utilization of augmented reality (AR) in various industries such as retail and tourism. AR technology allows businesses to provide interactive and personalized experiences to their customers. In the retail sector, AR is used to showcase products virtually, allowing customers to visualize how they would look in their own homes or try on virtual clothing. Similarly, in the tourism industry, AR is employed to offer virtual tours and provide additional information about landmarks and attractions.

Local special circumstances: New Zealand's unique geographic location and small population present both opportunities and challenges for the Metaverse AR & VR Hardware market. On one hand, the country's relatively small size allows for easier adoption and implementation of new technologies. This provides a favorable environment for businesses to experiment with Metaverse AR & VR hardware and develop innovative applications. However, the small population size also means that the market potential is limited compared to larger countries. This may result in slower growth and a more niche market for Metaverse AR & VR hardware in New Zealand. Nevertheless, the country's reputation for innovation and creativity, combined with its tech-savvy population, creates a conducive environment for the development of the Metaverse AR & VR Hardware market.

Underlying macroeconomic factors: New Zealand's stable and growing economy plays a significant role in the development of the Metaverse AR & VR Hardware market. As the economy continues to expand, consumers have more disposable income to spend on entertainment and technology. This provides a favorable environment for the adoption of Metaverse AR & VR hardware, as consumers are more willing to invest in these immersive experiences. Furthermore, the government's focus on technology and innovation, as well as its commitment to digital transformation, supports the growth of the Metaverse AR & VR Hardware market in New Zealand. Initiatives such as the development of digital infrastructure and the promotion of research and development activities create a conducive environment for businesses in the Metaverse AR & VR Hardware sector to thrive. In conclusion, the Metaverse AR & VR Hardware market in New Zealand is experiencing growth driven by customer preferences for immersive experiences, such as gaming and augmented reality applications. The unique local circumstances, including the country's small population and tech-savvy culture, contribute to the development of a niche market. The underlying macroeconomic factors, including a stable economy and government support for technology and innovation, further stimulate the growth of the Metaverse AR & VR Hardware market in New Zealand.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, online and offline sales, and data from the AR & VR market in the AMI.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.