Media - Japan

  • Japan
  • The revenue in the Media market in Japan is forecasted to reach €104.70bn in 2024.
  • The largest market in the market is Games, with a market volume of €41.18bn in 2024.
  • When compared globally, the in the United States is expected to generate the most revenue (€487.50bn in 2024).
  • Within the Media market, 44.43% of total revenues are projected to be generated through digital Media market in 2029.
  • Japan's media market is seeing a surge in digital streaming platforms, challenging traditional television broadcasters for audience share.

Key regions: United States, China, Japan, United Kingdom, Germany

Comparación de regiones

Analyst Opinion

The Media market in Japan has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences:
Japanese consumers have shown a strong preference for digital media, with a growing number of people accessing news, entertainment, and other content through online platforms. This shift in consumer behavior has led to a surge in demand for digital media services, including streaming platforms and online news outlets. Additionally, there is a growing interest in personalized and interactive content, with consumers seeking more immersive and engaging experiences.

Trends in the market:
One of the key trends in the Japanese media market is the rise of streaming services. With the increasing availability of high-speed internet and the widespread adoption of smartphones and other connected devices, more and more consumers are choosing to stream their favorite movies, TV shows, and music online. This has led to the emergence of both local and international streaming platforms, competing for market share and offering a wide range of content to cater to different tastes and preferences. Another trend in the market is the growing popularity of social media platforms. Japanese consumers are highly active on social media, using platforms like Twitter, Line, and Instagram to connect with friends, share content, and stay updated on the latest trends. This has created new opportunities for media companies to reach and engage with their target audience through social media marketing and influencer collaborations.

Local special circumstances:
Japan has a unique media landscape, with a strong emphasis on traditional forms of media such as television and print. Despite the rise of digital media, these traditional media channels still hold significant influence and reach a wide audience. This has led to a hybrid media environment, where both traditional and digital media coexist and complement each other. Media companies in Japan need to navigate this complex landscape and find ways to integrate their digital offerings with their traditional media properties.

Underlying macroeconomic factors:
The growth of the media market in Japan is also influenced by underlying macroeconomic factors. The country has a stable economy with a high standard of living, which allows consumers to spend on entertainment and media services. Additionally, Japan has a large population and a high level of internet penetration, providing a large potential customer base for media companies. The government has also been supportive of the media industry, implementing policies to promote digital innovation and encourage investment in the sector. In conclusion, the Media market in Japan is experiencing growth due to changing customer preferences, such as the increasing demand for digital media and personalized content. The rise of streaming services and social media platforms are key trends in the market, while the unique media landscape and underlying macroeconomic factors also contribute to its development.


Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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