AR & VR - Worldwide

  • Worldwide
  • Revenue in the AR & VR market is projected to reach €30.36bn in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 13.11%, resulting in a projected market volume of €49.70bn by 2027.
  • The market's largest segment is AR Software with a market volume of €11.30bn in 2023.
  • With a projected market volume of €8,359.00m in 2023, most revenue is generated in the United States.
  • In the AR & VR market, the number of users is expected to amount to 2,593.00m users by 2027.
  • User penetration will be 28.8% in 2023 and is expected to hit 32.6% by 2027.
  • The average revenue per user (ARPU) is expected to amount to €13.74.
  • Revenue values displayed here do only account for B2C revenues. Meaning, according to the displayed market share of B2C, 0.0% of the total market (B2C & B2B) is covered.
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