Market Insights Advertising & Media AR & VR

AR Advertising - United Kingdom

United Kingdom

The United Kingdom is projected to experience significant growth in the AR Advertising market.
According to projections, the revenue in this market is expected to reach €147.5m in 2024.
Furthermore, a steady annual growth rate (CAGR 2024-2029) of 9.49% is anticipated, which will result in a projected market volume of €232.1m by 2029.
It is worth noting that in the United States currently holds the majority of the market share, with a projected market volume of €1,135.0m in 2024.
AR Advertising is gaining traction in the United Kingdom, with brands leveraging its immersive capabilities to engage consumers in unique and interactive ways.

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Analyst Opinion

The AR Advertising market in United Kingdom has been experiencing steady growth in recent years.

Customer preferences: Customers in the United Kingdom have shown a growing interest in AR Advertising. They appreciate the interactive and immersive nature of augmented reality, which allows them to engage with brands in a unique way. AR Advertising provides an opportunity for customers to experience products and services before making a purchase, which enhances their shopping experience. Additionally, customers in the United Kingdom have become increasingly tech-savvy and are open to embracing new technologies, making them more receptive to AR Advertising campaigns.

Trends in the market: One of the key trends in the AR Advertising market in the United Kingdom is the integration of augmented reality into social media platforms. Social media platforms have a large user base in the United Kingdom, and brands are leveraging this to reach a wider audience through AR Advertising. By incorporating AR features into their social media campaigns, brands are able to create interactive and shareable content that captures the attention of users. This trend is expected to continue as social media platforms continue to evolve and offer more AR capabilities. Another trend in the market is the use of AR Advertising in the retail sector. Retailers in the United Kingdom are increasingly using augmented reality to enhance the shopping experience both online and offline. For example, AR technology can be used to create virtual fitting rooms, allowing customers to try on clothes virtually before making a purchase. This not only saves time for customers but also reduces the number of returns for retailers. As the retail industry in the United Kingdom continues to evolve, the use of AR Advertising is expected to become more widespread.

Local special circumstances: The United Kingdom has a strong and vibrant advertising industry, which has contributed to the growth of the AR Advertising market. Advertisers in the United Kingdom are known for their creativity and innovation, and they have embraced augmented reality as a new medium for advertising. The presence of major advertising agencies and technology companies in the country has also played a role in driving the growth of the AR Advertising market.

Underlying macroeconomic factors: The United Kingdom has a strong economy and a high level of consumer spending, which has created a favorable environment for the growth of the AR Advertising market. Additionally, advancements in technology and the widespread availability of smartphones have made it easier for consumers to access AR content. The increasing adoption of 5G technology in the United Kingdom is also expected to further enhance the AR Advertising market, as it will enable faster and more seamless AR experiences. In conclusion, the AR Advertising market in the United Kingdom is experiencing steady growth due to customer preferences for interactive and immersive advertising experiences, trends such as the integration of AR into social media platforms and the use of AR in the retail sector, local special circumstances including a strong advertising industry, and underlying macroeconomic factors such as a strong economy and advancements in technology. As these factors continue to evolve, the AR Advertising market in the United Kingdom is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).