Market Insights Advertising & Media AR & VR

AR Advertising - New Zealand

New Zealand

In New Zealand, the revenue in the AR Advertising market market is projected to reach €16.9m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.49%, leading to a projected market volume of €26.5m by 2029.
However, it is noted that most revenue is generated the United States, with a projected market volume of €1,135.0m in 2024.
In New Zealand, the AR advertising market is witnessing innovative strategies that harness local cultural narratives to enhance consumer engagement and brand loyalty.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The AR Advertising market in New Zealand is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth.

Customer preferences in New Zealand are shifting towards immersive and interactive advertising experiences. Consumers are increasingly seeking out unique and engaging content that captures their attention and enhances their overall brand experience. Augmented reality (AR) advertising allows brands to create interactive and personalized campaigns that resonate with consumers on a deeper level.

This customer preference for immersive experiences is driving the demand for AR advertising in New Zealand. Trends in the market indicate that AR advertising is becoming more accessible and affordable for businesses in New Zealand. Advancements in technology have made it easier for brands to create and implement AR campaigns.

The availability of user-friendly AR development tools and platforms has also made it more feasible for businesses of all sizes to incorporate AR into their advertising strategies. As a result, the market for AR advertising in New Zealand is expanding rapidly. Local special circumstances in New Zealand further contribute to the growth of the AR advertising market.

The country has a high smartphone penetration rate, with a large portion of the population owning smartphones. This widespread use of smartphones provides a ready audience for AR advertising campaigns. Additionally, New Zealand has a strong tourism industry, with millions of visitors each year.

AR advertising can be utilized to enhance the tourism experience, providing visitors with interactive and informative content about local attractions and landmarks. Underlying macroeconomic factors also play a role in the development of the AR advertising market in New Zealand. The country has a stable and growing economy, which provides businesses with the confidence and resources to invest in innovative advertising strategies.

The government also supports the growth of the technology sector, providing incentives and funding for research and development. These factors create a favorable environment for the expansion of the AR advertising market. In conclusion, the AR Advertising market in New Zealand is experiencing growth and development due to customer preferences for immersive experiences, the accessibility of AR technology, local special circumstances, and underlying macroeconomic factors.

As the market continues to evolve, businesses in New Zealand have the opportunity to leverage AR advertising to engage and connect with their target audience in new and innovative ways.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).