Market Insights Advertising & Media Advertising

Digital Banner Advertising - Asia

Asia

Ad spending in the Digital Banner Advertising market in Asia is forecasted to reach €61.82bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6.39%, leading to a projected market volume of €84.27bn by 2029.
When compared globally, the majority of ad spending will originate from the United States (€62,240.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is estimated to be €18.04 in 2024.
Within the Digital Banner Advertising market, 79% of total ad spending is expected to come from mobile in 2029.
In Japan, the use of interactive and visually appealing digital banner ads is gaining traction in the highly competitive advertising market.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

The Digital Banner Advertising market in Asia is experiencing significant growth and development.

Customer preferences: Customers in Asia are increasingly turning to digital banner advertising as a way to reach their target audience. With the rise of internet and smartphone penetration in the region, consumers are spending more time online and are therefore more likely to come across digital banner advertisements. Additionally, the ability to target specific demographics and track the effectiveness of campaigns has made digital banner advertising an attractive option for businesses in Asia.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Asia is the shift towards mobile advertising. With the increasing adoption of smartphones in the region, advertisers are recognizing the importance of optimizing their campaigns for mobile devices. This includes creating mobile-friendly banner ads that are visually appealing and engaging to mobile users. As a result, there has been a rise in the use of mobile-specific ad formats, such as vertical banners and interactive ads, to cater to the preferences of mobile users. Another trend in the market is the use of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space in real-time, making the process more efficient and cost-effective. This trend has gained traction in Asia as advertisers look for ways to optimize their ad spend and reach their target audience more effectively. Programmatic advertising also offers the advantage of data-driven targeting, allowing advertisers to deliver personalized ads to their audience based on their browsing behavior and preferences.

Local special circumstances: Asia is a diverse region with different countries and cultures, and this has an impact on the Digital Banner Advertising market. For example, in countries like China and Japan, where there is a high level of internet penetration and smartphone adoption, the market for digital banner advertising is more mature and competitive. On the other hand, in countries with lower internet penetration rates, such as some Southeast Asian countries, there is still significant room for growth in the market.

Underlying macroeconomic factors: The growth of the Digital Banner Advertising market in Asia is also influenced by underlying macroeconomic factors. For instance, the rapid economic growth in countries like China and India has led to an increase in consumer spending power, which in turn has created a larger market for digital advertising. Additionally, the growing middle class in many Asian countries has contributed to the rising demand for products and services, leading to increased advertising expenditure by businesses. In conclusion, the Digital Banner Advertising market in Asia is experiencing growth and development due to customer preferences for digital advertising, the trends towards mobile advertising and programmatic advertising, local special circumstances, and underlying macroeconomic factors. As the region continues to embrace digital technologies and as businesses look for more efficient ways to reach their target audience, the market for digital banner advertising in Asia is expected to continue to grow in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.