Revenue in the Travel & Tourism market is projected to reach €640.80bn in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.31%, resulting in a projected market volume of €849.60bn by 2026.
The market's largest segment is Hotels with a projected market volume of €311.10bn in 2022.
In the Hotels, the number of users is expected to amount to 1,313.7m users by 2026.
User penetration is 20.7% in 2022 and is expected to hit 26.9% by 2026.
The average revenue per user (ARPU) is expected to amount to €406.70.
In the Travel & Tourism market, 73% of total revenue will be generated through online sales by 2026.
In global comparison, most revenue will be generated in the United States (€156.80bn in 2022).
The Travel & Tourism market contains package holidays, hotel stays, private vacation rentals and cruises. Users represent the number of travelers. Well-known providers of package holidays are online travel agencies (OTAs) such as Expedia and Opodo and tour operators such as TUI. Specialized providers of hotels and private accommodation booked online are, for example, Hotels.com, Booking.com, and Airbnb. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
Offline bookings made, for example, in a travel agencies office or by telephone are also included in this segment
Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone
Other forms of trips (e.g. camping, excursions, etc.)