Consumer Insights

Survey data made easy

Master trends, brands, and markets. With Consumer Insights you get access to all results of our exclusive surveys on brands and audiences. We provide you with the customer insights you need to make the right data-driven decisions for your business.

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Our solutions
Easy access
Pricing
What's new?
Methodology
Features & functions
Pricing
Reports

Our solutions

Understand consumer behavior

Consumer trends

Anticipate your customers' needs

Observe changes in consumer attitudes and behavior
Identify which audience is driving a trend
Quantify the potential impact of your decisions

Brands

Your brand is the real MVP

Give your brand the competitive edge
See yourself as your customers do, using our KPIs
Benchmark your brand against your competition

Audiences

Put customers first

Identify your target audience by demographics, psychographics, and behaviors
Create customer segmentations and compare results in one table
Download the data and build a vivid portrait of your core audience

Easy access

Get started with our consumer and brand surveys

Global survey data by country or territory

Travel the world with our exclusive Global survey. Our data covers 50+ countries with up to 60,000 respondents per country.

Global survey data by topic or industry

Discover more than 500 industries and topics from the online and offline world. Collect a wealth of insights from the markets and audiences that are most important to you.

Brand KPIs

Our Brand KPI survey contains key performance indicators for over 10,000 brands. It’s the perfect tool for brand strategists, product managers, media planners and anyone interested in brand performance.

In-depth surveys

In addition to the Global survey and Brand KPIs, access more than 25 exclusive, in-depth surveys on trending topics and key industries.

Full access

Get full access to our Consumer Insights for $1,055 USD/month

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Get access to exclusive global survey data
Explore KPIs from over 15,000 brands
Experience the interactive Consumer Insights tool

What's new?

Get the latest Consumer Insights updates here

Go to news archive Go to release calendar

Methodology

How we do our surveys and why you can trust the results.

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Features & functions

Unlock the potential of the Consumer Insights tool

Analyze

Analyze survey data

Bolster your analysis by using simple tables and cross tables to get an intuitive understanding of your core target audience. Get the big picture and find the devil in the detail.

Visualize

Visualize your analysis

Tables are too dry for you? Make your analysis accessible and appealing and highlight your findings. Choose from a variety of visualization options, with just one click.

Refine & Filter

Refine and filter for customized insights

Apply advanced filtering options to focus your insights. Use our predefined target audiences or create your own multi-dimensional personas based on thousands of demographics, psychographics, lifestyles, and behaviors to choose from.

Compare

Compare countries and years

Compare consumer behavior by country or territory, and create time series across years for trend analyses.

Export

Export your results

Seamlessly integrate the results of your analysis into your workflow by exporting them as CSV. Or create and export PowerPoint presentations to efficiently share your insights.