The online lottery market refers to the segment of the online gambling industry that offers customers the opportunity to purchase tickets for various lotteries, including national and international lotteries, over the internet. Online lottery platforms allow customers to choose their numbers, purchase tickets, and check the results of lottery draws online.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU) and, user penetration rate. User and revenue figures represent B2C services.
Online lottery ticket sales for national and international lotteries such as Powerball, Mega Millions, and EuroMillions
Instant win games or scratch cards that can be played online
Online keno games, which are similar to lottery games.
Offline lottery ticket sales, such as those sold at physical stores or kiosks
Private or unlicensed lottery games
Betting on lottery outcomes rather than purchasing actual tickets
The online lottery market has witnessed considerable growth in recent years, driven by the convenience and accessibility offered by digital platforms. As more individuals embrace the internet for various daily activities, online lotteries have capitalized on this trend by providing a seamless and user-friendly experience for purchasing lottery tickets and participating in draws. The integration of mobile technology and secure payment options has further enhanced the attractiveness of online lottery platforms, allowing players to easily participate in lotteries from the comfort of their homes or on the go.
In addition to the traditional lottery games, the online lottery market has also benefited from the introduction of innovative offerings, such as instant win games and syndicates. These new formats have not only attracted a wider audience but also increased engagement among existing players by providing a diverse range of options to suit varying preferences. Furthermore, the growth of the online lottery market has been supported by favorable regulatory changes in many jurisdictions, which have recognized the potential economic benefits and taken steps to legalize and regulate online lottery operations.
Despite the promising growth trajectory, the online lottery market faces several challenges, including the risk of problem gambling, potential cybersecurity threats, and regulatory uncertainty in certain regions. To address these concerns and ensure sustainable growth, industry stakeholders must invest in responsible gambling initiatives, adopt robust security measures, and maintain open communication with regulators to ensure compliance with evolving legal frameworks. In summary, the online lottery market is well-positioned for continued expansion in the coming years, provided that operators and regulators work together to foster a safe, responsible, and innovative gaming environment for all participants.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.