Market Insights Digital eServices Online Education

Online Learning Platforms - Worldwide

Worldwide

Revenue in the Online Learning Platforms market is projected to reach €53.93bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 3.74%, resulting in a projected market volume of €62.46bn by 2027.
In the Online Learning Platforms market, the number of users is expected to amount to 0.9bn users by 2027.
User penetration will be 9.6% in 2023 and is expected to hit 11.6% by 2027.
The average revenue per user (ARPU) is expected to amount to €73.55.
In global comparison, most revenue will be generated in China (€39,190.00m in 2023).
With a projected rate of 22.1%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

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Analyst Opinion

The online learning platforms segment is currently facing several major trends and issues. Firstly, the COVID-19 pandemic has accelerated the adoption of online learning, leading to a significant increase in demand for online learning platforms. Secondly, there is a growing trend towards personalized and adaptive learning, with online learning platforms incorporating AI and machine learning technologies to offer customized learning experiences. Thirdly, there is a growing competition among online learning platforms, leading to an increase in the number of players in the market.The effects of these trends are seen in the numbers, with the global online learning platforms market expected to reach $325 billion by 2025, growing at a compound annual growth rate of approximately 7%. Additionally, the number of users on online learning platforms has increased significantly in the past year, as individuals seek more flexible and accessible education options.Going forward, the online learning platforms segment is expected to continue its growth trajectory, driven by the increasing demand for remote and flexible learning options, as well as advancements in technology that allow for more personalized and engaging learning experiences. However, the industry may also face challenges such as ensuring the quality and accuracy of content on the platform, and addressing the digital divide and unequal access to technology and internet connectivity. Nevertheless, the overall outlook for the online learning platforms segment remains positive, with strong growth potential in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.